ATLANTA – smartwater has announced the official launch of its national partnership with PVOLVE, naming smartwater alkaline with antioxidant as the official hydration partner of more than 40 PVOLVE studios nationwide.
The collaboration reflects a more integrated approach to wellness where hydration is part of a routine — not an afterthought — and builds on smartwater's creative campaign starring Jennifer Aniston.
Jennifer Aniston Campaign Highlights Shared Wellness Philosophy
The strategic integration brings a more seamless experience into how PVOLVE members train, recover, and move through their day. Filmed inside PVOLVE's West Hollywood studio, the campaign captures Aniston in her real training environment alongside longtime coach and PVOLVE's VP of Training Dani Coleman, offering a behind-the-scenes look at the habits that define her routine, including how smartwater fits into her training and recovery.
"The best routines are the ones that feel effortless," said Jennifer Aniston. "That's what I love about PVOLVE and smartwater. They work together in a way that supports how I move and how I feel, without overcomplicating anything."
The creative campaign is live nationally across broadcast, online video and digital platforms, with additional content continuing to roll out across YouTube and social channels. The partnership will extend beyond the studio through co-branded content, member experiences, and seasonal campaigns rolling out throughout 2026 at PVOLVE.
Bringing Hydration Into the Studio Experience
As part of the partnership, smartwater alkaline with antioxidant will be available at more than 40 PVOLVE studios nationwide, supporting members before, during and after workouts.
smartwater alkaline with antioxidant features a 9.5+pH, antioxidants and electrolytes for taste. it delivers crisp hydration designed to support movement and recovery, pairing naturally with PVOLVE's workouts that emphasize strength, mobility and stability.
A Shared Approach to Modern Wellness
Together, smartwater and PVOLVE are aligned around a vision of wellness centered on consistency, intentionality and sustainable habits.
"For nearly three decades, smartwater has stood for the idea that how you show up for yourself each day matters," said Luke Perkins, Group Creative Director, The Coca-Cola Company. "Our partnership with PVOLVE is built on that shared belief in steady, intentional progress. Jennifer brings a perspective that makes the message land — it feels real, not aspirational. This work is about making thoughtful choices, not overcomplicating wellness."
"PVOLVE has always been about helping you move better to live longer" said Julie Cartwright, President of PVOLVE. "Partnering with smartwater is a natural extension of that philosophy. Hydration is foundational to everything we teach and smartwater brings that same commitment to quality and function that our members expect from every part of their PVOLVE experience."
PVOLVE members can now enjoy smartwater alkaline with antioxidants at more than 40 PVOLVE studios nationwide, while additional consumers can find it at major retailers nationwide.
