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Snack-sized insights about shopper snacking habits

Snacking has become just as important in many people’s day as their breakfast or dinner plans, whether for school or work, on your own or to impress party guests. 84.

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CINCINNATI — Snacking has become just as important in many people’s day as their breakfast or dinner plans, whether for school or work, on your

own or to impress party guests. 84.51°, the retail data science, insights, and media company helping Kroger and its partners create customer-centric shopper journeys, asked shoppers to break down their snacking habits for its May Consumer Digest, just in time for next week’s Sweets and Snacks Expo in Indianapolis!Get a taste of these snack-sized insights:Shoppers are snacking more frequently than last year and aren’t worried about spoiling their dinner. 27% of shoppers claimed to snack multiple times per day, up from 15% in 2023. And while snacks range from early morning (60%) to late night (25%) the most prevalent times consumers reach for the snacks are afternoon (82%), late afternoon (84%), and evening (84%)There’s a new favorite snack on the leaderboard. The types of snacks shoppers are buying remained mostly consistent year over year, but cheeses (70%, up from 67%) came in number one in 2024, followed by fruits (68%, up 1%), potato chips (67%, down 2%), crackers (63%, down 4%), and chocolate (58%, up 4%).Rounding out the top 10 in 2024 are:6. Cookies (58%, up 4%)7. Tortilla Chips (57%, up 4%)8. Popcorn (57%, down 1%)9. Nuts (54%, down 1%)10. Yogurt (51%, down 2%)Buying snacks is not impulsive, but the type, amount, and sizes are. 71% of shoppers reported deciding on if they will buy snacks before shopping, but only half know which specific flavors or varieties. Less still (48%) pre-plan the specific amount of snacks they will buy, and only 42% decide in advance on the specific sizes. When shoppers do admit to buying snacks impulsively, 73% said it was because the snacks were on sale.85% report buying their snacks in store, while only 29% do so online. Shoppers ages 35-44 are more likely than any other age group to purchase snacks online. Taste and price are key. Finally, taste/flavor (75%) tops the chart for what is important to shoppers when choosing the perfect snack, followed by fulfilling a craving (55%), convenience (46%), and curbing an appetite (41%).To determine if they are getting a good value, shopping look for the following attributes:Price (32%)Quality Product (15%)Flavor (13%)Health Benefits (10%)Quality Brand (8%) 

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