NEWARK, N.J. – When halftime hits and the snacks are running low, it can leave you feeling off your game. It's the turning point every fan knows too well and that's where SNICKERS, proudly part of Mars, and the Official Chocolate Sponsor of the National Football League, comes in.
This season, SNICKERS is teaming up with Buffalo Bills Quarterback Josh Allen to take on halftime hunger like a true MVP. Together, they're launching four-limited edition collectible SNICKERS and SNICKERS Ice Cream packs, each featuring the fan-favorite superstar.
"I've always been a fan of SNICKERS, so putting my name – and my game – on these packs is a win," said Josh Allen. "Whether you're taking the field or taking your fantasy line-up to victory, SNICKERS has your back when hunger strikes."
From two-minute drills to snack-time thrills, these limited-edition bars will be available nationwide starting this June, dropping just ahead of preseason.
"SNICKERS has been a part of football culture for over 20 years," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "With the help of NFL MVP Josh Allen, SNICKERS is turning every halftime into a moment of delicious satisfaction and giving fans something new to rally behind."
This is just the first play. Expect more surprises all season long as SNICKERS and Josh continue to bring the flavor, fun and football fire to keep fans satisfied all season long.
