MIAMI GARDENS, Fla. — SNICKERS is back for a third straight year as the Official Chocolate of the Invesco QQQ Orange Blossom Classic (OBC), continuing its partnership with the Orange Blossom Classic Committee and Mars Wrigley.
Set for Labor Day Weekend at Hard Rock Stadium, this year’s Classic will once again spotlight a fierce HBCU football showdown—this time between the Howard University Bison and the Florida A&M University Rattlers. With the theme “Built on History. Fueled by Pride,” the 2025 OBC promises to celebrate HBCU heritage, excellence, and community culture, with plenty of SNICKERS to sweeten the experience.
“We are excited to welcome back SNICKERS for year three of this special partnership,” said Kendra Bulluck-Major, Executive Director of the Orange Blossom Classic Committee. “Their consistent commitment to enhancing the fan experience and supporting the HBCU community aligns perfectly with our mission to honor tradition, fuel scholarship, and celebrate culture. We look forward to another weekend of unforgettable energy—with a satisfying twist.”
From tailgates and Fan Fest to halftime activations, SNICKERS will again deliver moments of indulgence and satisfaction, reinforcing Mars Wrigley’s mission to bring joy to everyday experiences.
“The SNICKERS brand is delighted to be part of the Orange Blossom Classic for the third year in a row,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “SNICKERS will show up to bring fans a delicious boost of satisfaction, especially during halftime, to keep the excitement going into the second half.”
Tickets and event details are available at orangeblossomclassic.com. Fans can also follow @OrangeBlossomFB across social platforms for the latest updates.
