Accenture finds holiday shoppers spending more, turning to AI
The survey of 4,048 U.S. shoppers found that average holiday spending is expected to reach $737 per consumer in 2026, nearly 12% higher than last year.
Accenture
Holiday shopping 2025: Shoppers spend more, feel less confident
Consumers are searching aggressively for value and starting earlier than ever, only to face promo overload and decision fatigue.
Accenture report: Gen AI becomes a shopping companion
Half of Gen AI users say they’ve made a purchase based on its recommendations, and 75% are open to using a trusted AI-powered personal shopper.