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April 29, 2024

Purpose-driven brands connect with consumers

Purpose-driven brands connect with consumers

Having a strong brand purpose and connection with your target consumer is more critical than ever before. Distinct from “social purpose,” a truly purpose-driven brand’s mission should be obsessed with satisfying every category and/or target audience’s unmet needs.

Palm Beach is the place to be this month

Palm Beach is the place to be this month

It happens every spring. As April winds down, the National Association of Chain Drug Stores once again convenes its fabled and nearly flawless Annual Meeting. Once again, upwards of 2,000 retailer and supplier executives will gather in Palm Beach, Fla.

A call for disruption and innovation in retail Rx

A call for disruption and innovation in retail Rx

In preparing for the National Association of Chain Drug Stores Annual Meeting this year, I find myself thinking about the myriad opportunities reshaping retail pharmacy, including overcoming declining margins, winning expansion of pharmacist provider status, and leaning into consumer needs and value

Retail media networks: Grasping the opportunity

Retail media networks: Grasping the opportunity

with eMarketer estimating it at about $60 billion in 2024, growing to almost $110 billion by 2027. The overwhelming percentage of this revenue comes from Amazon today, and a large degree of that is digital search. The bulk of the remainder goes through mass and grocery retailers