Drug stores’ challenges in beauty are surmountable
By Larissa Jensen, senior vice president and global beauty advisor at Circana
By Larissa Jensen, senior vice president and global beauty advisor at Circana
The collaboration marks a full-circle moment for Myricks, who began her beauty career using a drugstore makeup kit she purchased at CVS.
Launched in August 2021, the collaboration brought prestige beauty brands to select Target stores and Target.com.
Each tool leverages keratin-infused ceramic technology and ion generation to smooth hair, reduce frizz, and help maintain hydration.
Latest AI beauty solution reveals consumers’ skin age, providing expert-backed insights on overall skin health.
“We see the potential to more than double our business,” said CEO Tarang Amin.
New research reveals a significant gap between what beauty retailers think shoppers want and what they actually expect when they enter a store.
At the core of CeraVe’s success is its signature formulation, pairing three skin-identical ceramides with MVE technology to deliver hydration up to 10 layers deep, all day long.
Revlon’s new Super Lustrous Glass Shine Lip Balm shade, inspired by Flavortown, is now available exclusively through Buy with Prime on Revlon.com.
Fourteen years in development, Gemz offers a new take on haircare with hexagon-shaped “nuggets” that dissolve into a rich lather when wet.
The report highlights several key behavioral shifts that are defining the next phase of textured hair care.
From beauty, anti-aging, natural foods, to wellness tourism, consumers prioritize health, sustainability, and transparency in their buying decisions.
Starting July 7, 2025 the complete assortment will be available on Ulta.com and will begin rolling out into select Ulta Beauty stores nationwide.
L’Oréal Paris states that Beauty Genius provides a comprehensive beauty service that not only answers questions but also diagnoses, recommends, educates, and simulates beauty results.
The retailer is teaming up with Lyft to drive shoppers directly to its doors for a VIP in-store experience that surpasses digital deals.
“I’m thrilled to be joining such a dynamic and innovative brand,” said Haynes.