Beauty
Drug stores’ challenges in beauty are surmountable
By Larissa Jensen, senior vice president and global beauty advisor at Circana
Danessa Myricks and Neutrogena launch exclusive ‘Get Glam Ready’ kits at CVS
The collaboration marks a full-circle moment for Myricks, who began her beauty career using a drugstore makeup kit she purchased at CVS.
Ulta and Target to end in-store beauty partnership in 2026
Launched in August 2021, the collaboration brought prestige beauty brands to select Target stores and Target.com.
Chi launches keratin-infused styling tools exclusively at Ulta Beauty
Each tool leverages keratin-infused ceramic technology and ion generation to smooth hair, reduce frizz, and help maintain hydration.
Revieve rolls out AI-powered skin age diagnostics, with RoC skincare as first adopter
Latest AI beauty solution reveals consumers’ skin age, providing expert-backed insights on overall skin health.
E.l.f. Beauty CEO outlines expansion plans and price strategy
“We see the potential to more than double our business,” said CEO Tarang Amin.
What beauty shoppers really want in stores
New research reveals a significant gap between what beauty retailers think shoppers want and what they actually expect when they enter a store.
Star-studded event in New York City showcases CeraVe’s 20-year journey in skincare
At the core of CeraVe’s success is its signature formulation, pairing three skin-identical ceramides with MVE technology to deliver hydration up to 10 layers deep, all day long.
Revlon and Guy Fieri bring the heat with limited-edition “Flavortown” lip balm
Revlon’s new Super Lustrous Glass Shine Lip Balm shade, inspired by Flavortown, is now available exclusively through Buy with Prime on Revlon.com.
P&G debuts ‘Gemz’ to lead the waterless haircare revolution
Fourteen years in development, Gemz offers a new take on haircare with hexagon-shaped “nuggets” that dissolve into a rich lather when wet.
How financial pressures are reshaping the textured hair care market
The report highlights several key behavioral shifts that are defining the next phase of textured hair care.
Health-conscious consumers drive global wellness market to $7 trillion
From beauty, anti-aging, natural foods, to wellness tourism, consumers prioritize health, sustainability, and transparency in their buying decisions.
SACHEU expands at Ulta Beauty with full cosmetics range in stores nationwide
Starting July 7, 2025 the complete assortment will be available on Ulta.com and will begin rolling out into select Ulta Beauty stores nationwide.
Meet Beauty Genius: The first AI beauty assistant from L’Oréal Paris
L’Oréal Paris states that Beauty Genius provides a comprehensive beauty service that not only answers questions but also diagnoses, recommends, educates, and simulates beauty results.
Sephora teams up with Lyft to take on Prime Day
The retailer is teaming up with Lyft to drive shoppers directly to its doors for a VIP in-store experience that surpasses digital deals.