Facts up Front, SmartLabel gain recognition as transparency efforts grow
According to research from the Consumer Brands Association, 90% of Americans recognize Facts Up Front, and 22 million SmartLabel scans occur each year.
CBA
CBA launches National Consumer Transparency Week
The initiative highlights the CPG sector’s ongoing efforts to offer shoppers clearer information about the products they use every day.
Consumers show strong trust in Facts up Front label, new research finds
Facts up Front is a voluntary, industry-led initiative that displays key nutrition data from the FDA-required Nutrition Facts panel on the front of food and beverage packaging.