Consumers recognize AI in devices, but resistance remains
For consumers who are resistant to AI, practicality and trust remain key barriers.
Circana
Circana: December retail sales confirm 2025 spending plateau
“Consumers continue to spend what they can, but price elevation is curtailing purchases,” said Marshal Cohen, chief retail industry advisor for Circana.
Circana debuts AI-driven testing tool to speed in-store decisions
Liquid Testing uses AI-powered test design, automatic store matching, and easy-to-understand reports to deliver results in days rather than weeks or months.
Circana: November retail sales remained steady but critical holiday shopping weeks lack momentum
Combined, Black Friday Week and Cyber Week resulted in a 2% dollar and nearly 5% unit decline from last year.
Circana: Fragrance demand expected to rise this holiday season
About one in five consumers purchased fragrance as a holiday gift last year, and purchase intentions are even higher this year.
SNAP households outspend non-SNAP by 23% on CPG food and beverages, Circana reports
The judge found the administration’s partial funding insufficient and warned that food banks and community organizations are struggling.
Circana revises 2026 food and beverage outlook as spending slows
Consumer confidence stays weak, especially among low- and middle-income households, who are sharply cutting discretionary spending.
Circana: GLP-1 medication users will account for 35% of all U.S. food and beverage units sold by 2030
This shift directly impacts purchasing decisions, with consumers altering their baskets to align with new dietary preferences.
Circana: September retail sales revenue lacks growth as consumers spend more on less
“Invisible Inflation” emphasizes importance of product relevance as consumers prioritize spending.
U.S. Beauty market trends: Mass beauty gains greater appeal as consumers seek value-driven efficacy
By Jennifer Famiano, beauty industry analyst at Circana
Circana: Gen Z and Millennials to lead retail growth by 2030
While Boomers and Gen X hold most retail dollars, Circana predicts Gen Z and Millennials will generate over 60% of sales growth by 2030, indicating a major shift in consumer influence.
Smart rings drive surge in US fitness tracker spending
Circana reports an 88% jump in sales, with younger consumers leading adoption
Circana: August retail sales rise 2% despite flat unit demand
Dollar growth was driven by food, beverage, and non-edible CPG, while unit sales were flat or down across all categories.
Circana unveils lineup for fall thought leadership series
Circana experts will team up with industry partners to explore consumer and market shifts across confectionery, tobacco, dairy, deli, bakery, and marketing strategy.
Circana CEO: Consumers show resilience amid economic strains
Stuart Aitken says low-income households are making trade-offs, but holiday spending will highlight the enduring strength of consumer demand.
Circana: Back-to-school sales slip 2% despite August surge
Circana expects overall office supplies revenue in 2025 to fall 2% from last year, with back-to-school serving as a relative bright spot.