Circana unveils Liquid Supply Chain for smarter inventory management
This latest innovation expands Circana's suite of supply chain insights, making them more accessible to CPG brands of all sizes
Circana
Circana, iSpot, and Paramount bring real-time sales attribution to CPG advertisers
The collaboration enables large-scale, always-on attribution measurement, eliminating the need for time-consuming, ad-hoc performance studies.
Circana: Retail spending steady as consumer uncertainty grows
Retailers and manufacturers face an increasingly complex landscape influenced by inflation, tariffs, weather conditions, and political developments.
Circana global research showcases the power of private label transformation
Elevated prices and pressured consumers set the stage for increasing retailer investment and consumer adoption, leading to private label share growth in CPG globally.
Circana expands audience targeting with new data-driven insights
The company’s approach integrates consumer behaviors, providing brands with precise and effective connections to their target audiences.
Ahold Delhaize USA renews emphasis on data-driven growth with advanced analytics tools from Circana
This renewal strengthens the collaboration between the leading grocery retail group and Circana, ensuring continued access to advanced analytic tools that drive innovation and foster deeper collaboration with CPG companies.
Consumers hit 'pause' after surge of spending in late 2024
"The resilience demonstrated during Holiday 2024 is promising, but retailers must anticipate challenges like shifting purchase priorities and changing spending schedules."
Circana report highlights the role of personalization in supporting GLP-1 weight-loss users
The rise in medication usage for weight loss unlocks opportunities for innovation in health-focused products and services.
All things looking jolly and bright for 2024 holiday season
The National Retail Federation (NRF) is projecting a sales growth of 2.5% to 3.5%, estimating total holiday sales between $979.5 billion and $989 billion.
Circana: Hispanic consumers drive 16% of total U.S. CPG growth
These reports highlight that Hispanics now make up 20% of the U.S. population and account for 71% of national population growth between 2022 and 2023.
Circana sees modest gains in 2024 back-to-school tech sales
Wearables and tablets lead growth as overall revenue increases 1%, with value-driven spending shaping back-to-school sales trends
Circana reports that holiday shopping should be up this year
Holiday shoppers plan to spend an average of 2% more than last year, and Black Friday hits 4-year high in expectation of best holiday deals.
