All things looking jolly and bright for 2024 holiday season
The National Retail Federation (NRF) is projecting a sales growth of 2.5% to 3.5%, estimating total holiday sales between $979.5 billion and $989 billion.
Circana
Circana: Hispanic consumers drive 16% of total U.S. CPG growth
These reports highlight that Hispanics now make up 20% of the U.S. population and account for 71% of national population growth between 2022 and 2023.
Circana sees modest gains in 2024 back-to-school tech sales
Wearables and tablets lead growth as overall revenue increases 1%, with value-driven spending shaping back-to-school sales trends
Circana reports that holiday shopping should be up this year
Holiday shoppers plan to spend an average of 2% more than last year, and Black Friday hits 4-year high in expectation of best holiday deals.