Mars reveals new Halloween shopping trends and seasonal candy innovations for 2026
Consumers are embracing cozy celebrations, strategic candy buying and social media-driven Halloween moments
Halloween
NRF: Halloween spending casts a $13.5 billion spell on consumers
About half of consumers (49%) said they plan to begin shopping for Halloween in September or earlier.
CVS and FARE continue Teal Pumpkin Project partnership for a safer Halloween
CVS Pharmacy continues to partner with Food Allergy Research & Education (FARE) as the exclusive pharmacy retail sponsor of the Teal Pumpkin Project.
Early shopping and discount stores drive Halloween surge
Even as most shoppers expect higher prices due to tariffs, more than 70% of consumers still plan to celebrate the holiday.
Halloween comes early at Target with new décor, costumes and treats
“We know millions of families love Halloween and don’t want to wait until October to shop, so Target is ready with over 1,500 new items so you can start preparing right now.”