MCLEAN, Va. – Mars, Incorporated, the authority on Halloween, is bringing its beloved brands together in a new way this season by launching shoppable Instagram content on @MarsGlobal for the first time. The content will give consumers a new way to discover seasonal inspiration and shop featured products. The shoppable Instagram posts features products across Mars snacking, food and pet portfolios, including favorites from brands like M&M'S, SNICKERS, Pringles and Ben's Original for people, and PEDIGREE and GREENIES for pets.
A recent report from Mars found that retail is becoming an immersive experience driven by culture and trends, both in store and online. The shoppable Halloween Instagram content makes it easy for consumers to turn ideas into action. People can gather seasonal inspiration, tap tags to explore featured products, and purchase products directly from retail.
"Whether you're hosting friends and family or picking out treats for pets, there's a lot that goes into Halloween," said Tim LeBel, Chief Halloween Officer and Chief Customer Officer, Mars Snacking North America – a division of Mars, incorporated. "Our first-ever Mars Halloween shoppable Instagram content brings seasonal favorites together in one place, helping consumers spend less time searching and more time celebrating."
From boo basket inspiration and trick-or-treat candy to Halloween party spreads, easy to make dinner recipes, and pet-friendly treats, the Mars Halloween Instagram product tags highlight the many ways Mars brands can be part of the holiday fun for family, friends, and pets. Content includes:
- Confectionery favorites and seasonal snacks: Seasonal confectionery offerings like SNICKERS Pumpkins, TWIX Skull, TWIX and SNICKERS Ghoulish Green, SKITTLES Shriekers, SKITTLES POP'd Creepy Crunch, M&M'S Halloween Blends and M&M'S Milk Chocolate Pumpkin Pie will all be featured alongside spooky snack options, like Pringles Original Spooktacular Snack Cups, Cheez-It Original, Rice Krispies Treats Spooky Minis and Pop-Tarts Frosted Pumpkin Pie.
- Easy to make recipes: Ben's Original Spooky 7-Layer Dip recipe, which makes for a quick, easy and festive appetizer for any Halloween get together, will also be featured.
- Treats for pets: To help pets celebrate spooky season, content will also spotlight GREENIES, PEDIGREE, and CESAR brand treats for cats and dogs.
Here's how to join in: Visit @marsglobal on Instagram and tap the product tags on the Halloween posts to discover Halloween inspiration and easily shop products from Mars family of brands. To learn more about Mars, visit www.mars.com.
