NRF: Thanksgiving holiday weekend draws a record 203 million shoppers
Consumers turned out both in-store and online throughout the five days.
Consumers turned out both in-store and online throughout the five days.
“This year’s finalists have demonstrated exceptional creativity, collaboration and strategic thinking.”
Black Friday is the top shopping day, with 70% of consumers planning to take advantage of deals.
The decline reflects a broader shift in how retailers manage labor costs amid tariffs, inflation, and automation investments.
U.S. consumers are approaching the 2025 holiday season with caution but also confidence.
After an initial surge in shipments to counter tariff uncertainty, November and December are expected to be the slowest months of 2025.
Consumers report they expect to spend an average of $890.49 per person on gifts, food, décor, and other seasonal purchases.
Honorees to be recognized at NRF 2026: Retail’s Big Show in New York.
Shoppers are resilient, planning to spend only 1.3% less than last year’s record. Retailers expect early deal-hunting and a long shopping season into December.
The returns rate is in line with 16.9% last year, when returns totaled $890 billion.
The initiative will establish the first National Retail Federation Chair in Retail Studies, the NRF Summit, and two NRF MBA Fellows, as well as research grants to shape the future of retail.
"The Door has been an extraordinary partner with the NRF Foundation in expanding access to retail careers to young people in New York City."
The session will examine Fanatics’ shift from an online fan gear shop to a global digital sports platform.
Even as most shoppers expect higher prices due to tariffs, more than 70% of consumers still plan to celebrate the holiday.
Horowitz will participate in a fireside chat on January 12 at NRF 2026: Retail’s Big Show.
“We have seen the implementation of reciprocal tariffs across the globe, with a number of key trading partners being subjected to tariffs higher than the earlier 10% tariffs,” NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said.