NRF: Record number of shoppers expected over Thanksgiving weekend
This marks a slight increase from the previous high of 182 million shoppers recorded in 2023, and a significant rise of 18.1 million shoppers compared to five years ago.
This marks a slight increase from the previous high of 182 million shoppers recorded in 2023, and a significant rise of 18.1 million shoppers compared to five years ago.
“Healthy spending resumed in October as consumers continued to benefit from this year’s job gains and higher wages,” NRF president and CEO Matthew Shay said.
“Neither of these developments is good for retailers, their customers, or the broader economy.”
The National Retail Federation (NRF) is projecting a sales growth of 2.5% to 3.5%, estimating total holiday sales between $979.5 billion and $989 billion.
"A tariff is a tax paid by the U.S. importer, not a foreign country. This tax ultimately comes out of consumers’ pockets through higher prices.”
In advance of Fight Retail Crime Day, NRF has organized nearly a dozen store tours with retailers in California, Arizona, Louisiana, Virginia, Illinois and West Virginia providing policymakers with firsthand insight on the impact of ORC, theft and violence in local communities.
"The economy remains fundamentally healthy and continues to maintain its momentum heading into the final months of the year," said NRF president and CEO Matthew Shay.