Best practices for reaping CTV marketing’s rewards
Traditionally, linear TV has been a mainstay of advertising investments for pharma marketers, but now consumers are increasingly shifting their time towards CTV and streaming.
Opinion
For Rx, GenAI is harbinger of a personalized future
As we delve deeper into this transformative era, it’s essential to understand and embrace the potential of GenAI in revolutionizing patient care, ensuring that those who invest are well informed and poised to reap substantial benefits.
Responding to the challenge of Amazon Pharmacy
As consumers and the health care industry continue to embrace digital transformation, the rise of Amazon Pharmacy signals a significant threat to established pharmacy models.
Marketers can invest in culturally relevant content
Over the past few years, we’ve seen a transformation in the alignment with consumer behavior toward streaming environments.
AI-driven drug discovery requires careful navigation
Traditionally, the process of discovering and developing new drugs has been lengthy and expensive, often taking over a decade and billions of dollars. AI can streamline this process in four key ways.
The imperative for narrowing down too much choice
According to an Accenture report, “The Empowered Consumer,” retailers and brands have inadvertently created a cacophony of choice that could result in lost revenue.
Nine opportunities presented by aging baby boomers
The opportunities to keep boomers youthful are only limited by an entrepreneur’s imagination.
TSE reflects NACDS’ commitment to health innovation
NACDS continues to advocate vigorously — and in ever more bold ways — for federal and state policies that are absolutely essential for health and wellness innovation.
NACDS Foundation has the Rx for enhancing care
The National Association of Chain Drug Stores Foundation prepares for its annual fundraising dinner to continue its impact in health care delivery innovation.
With chain drug store counts, less is more, or is it?
by David Pinto, founder of Racher Press: The race for industry supremacy has pivoted in reverse. Is downsizing the best way to grow?
Randy Edeker on the future of retail pharmacy
Industry icon sees difficult days ahead for community pharmacy.
Retailers and suppliers are out of balance
For as long as most of us can remember, the tug of war between chain drug retailers and their suppliers was one of relatively equal strength. Retailers came to the battle armed with that most valuable of commodities, shelf space.
The lessons of Walmart Health’s closure
The sudden, unexpected demise of Walmart Health marks the end of one phase of the retailer’s drive to enhance access to care, improve patient outcomes and lower costs, and the beginning of a more pharmacy-centric approach to achieving many of the same objectives.
Food is Medicine’s place at pharmacies
“You are what you eat.” We know that diet is a vital contributor to health. And now, new funding pathways from both the public and private sector are fueling even more momentum for Food is Medicine programs.