Pursuing digital authenticity is a growth opportunity
authenticity. This is a mistake — and a missed
Opinion
A call for disruption and innovation in retail Rx
In preparing for the National Association of Chain Drug Stores Annual Meeting this year, I find myself thinking about the myriad opportunities reshaping retail pharmacy, including overcoming declining margins, winning expansion of pharmacist provider status, and leaning into consumer needs and value
Recognize seniors’ unique needs to better meet them
According to the U.S. Census Bureau, the nation’s senior population, consisting of 55.8 million residents age 65 or older, is growing at a rate five times faster than the total population between 1920 and 2020.
Retail media networks: Grasping the opportunity
with eMarketer estimating it at about $60 billion in 2024, growing to almost $110 billion by 2027. The overwhelming percentage of this revenue comes from Amazon today, and a large degree of that is digital search. The bulk of the remainder goes through mass and grocery retailers
Six thoughts about the GLP1 weight loss revolution
I think it’s because our increasingly digital age shortens the maturity curve of innovation, and things that used to unfold now pop instead. That’s how I feel about the weight loss revolution facilitated by GLP-1
Beauty in the era of e-commerce and social media
The beauty industry is no stranger to evolution, with trends continuously cycling in and out of style. However, recent years have witnessed an unprecedented pace of change, largely driven by the transformative forces of e-commerce and social media.
Ways for drug chains to engage Latino consumers
As we consider the evolving landscape of retail, drug stores are at a crossroads.
Gen Z: Myths, realities and new opportunities
from CPG to fashion. Much of that is true and, as the
Consumers in pharmacy deserts left high and dry
namely, CVS Health, Rite Aid and Walgreens Boots Alliance — opened stores at a rapid pace for many years, usually in street corner locations to provide the highest level of convenience to their customers. However, in the past two years, we have seen a reversal of this
How consumer health care has and hasn’t changed
The phrase “same but different” has its origins in Thailand and is reflective of the ambiguity built into the Thai language. It enables uncertainty in everything. The 2023 North American Consumer Healthcare world was aguably the same but different.
Relegate annual pharma marketing media planning to the past
In an era focused on changing consumer behavior and technological advancements, it’s no surprise marketers have had to adjust their approach when it comes to advertising.
From legacy proxy metrics to alternative data sets
Following the coronavirus pandemic, record-high inflation, and the rise of e-commerce and delivery options, pharmacies have had to adjust to a radically different consumer shopping experience. Add on the pending loss of third-party cookies, and pharmacies are at a crossroads.
Venture capital’s evolution should prompt innovation
For the better part of the last three decades, venture capital (VC) has underwritten many of the most significant innovations in our industry.
The future of retail pharmacy is personalization
Retailers face myriad challenges and decisions almost daily. Top among these is understanding consumer preferences and how those change over time.
Empowering pharmacists for better patient outcomes
Many changes that have been predicted in health care and pharmacy are now taking shape in the market. Pharmacists are increasingly becoming a driver in improving patient outcomes, a trend driven by broader market shifts. The stat sheet Patients and pharmacists are primed for this change.