Having a strong brand purpose and connection with your target consumer is more critical than ever before. Distinct from “social purpose,” a truly purpose-driven brand’s mission should be obsessed with satisfying every category and/or target audience’s unmet needs.
Expect to see further significant changes at Walgreens Boots Alliance in the days ahead.
It happens every spring. As April winds down, the National Association of Chain Drug Stores once again convenes its fabled and nearly flawless Annual Meeting. Once again, upwards of 2,000 retailer and supplier executives will gather in Palm Beach, Fla.
Consumer behavior in the foreseeable future will likely continue to be shaped by economic uncertainty and access to new technological advances.
Whether it’s the rise in plant-based alternatives and weight loss supplements or the significant uptick in personalized wellness programs, new trends and solutions are constantly emerging to promote healthier habits and choices for Americans.
authenticity. This is a mistake — and a missed
In preparing for the National Association of Chain Drug Stores Annual Meeting this year, I find myself thinking about the myriad opportunities reshaping retail pharmacy, including overcoming declining margins, winning expansion of pharmacist provider status, and leaning into consumer needs and value
According to the U.S. Census Bureau, the nation’s senior population, consisting of 55.8 million residents age 65 or older, is growing at a rate five times faster than the total population between 1920 and 2020.
with eMarketer estimating it at about $60 billion in 2024, growing to almost $110 billion by 2027. The overwhelming percentage of this revenue comes from Amazon today, and a large degree of that is digital search. The bulk of the remainder goes through mass and grocery retailers
I think it’s because our increasingly digital age shortens the maturity curve of innovation, and things that used to unfold now pop instead. That’s how I feel about the weight loss revolution facilitated by GLP-1
The beauty industry is no stranger to evolution, with trends continuously cycling in and out of style. However, recent years have witnessed an unprecedented pace of change, largely driven by the transformative forces of e-commerce and social media.
As we consider the evolving landscape of retail, drug stores are at a crossroads.
from CPG to fashion. Much of that is true and, as the
namely, CVS Health, Rite Aid and Walgreens Boots Alliance — opened stores at a rapid pace for many years, usually in street corner locations to provide the highest level of convenience to their customers. However, in the past two years, we have seen a reversal of this
The phrase “same but different” has its origins in Thailand and is reflective of the ambiguity built into the Thai language. It enables uncertainty in everything. The 2023 North American Consumer Healthcare world was aguably the same but different.
