As I reflect back on my attending the NACDS Annual Meeting in April, it is with fond memories and a wonderful look back at an industry that has become a health care provider like no other. The role of pharmacy has changed. Most of us see that and understand what has taken place and will
they have been the butt of jokes on late-night talk shows and even made it into a New York Times crossword clue. While these loyalty programs are well known,
along with that of its largest competitors — has been profound, reaching the point at which it’s now fair to ask whether
The National Association of Chain Drug Stores Annual Meeting, held at the end of April in Palm Beach, Fla., is now little more than a distant memory.
The consumer health care category has been a reliably strong performer throughout the pandemic years. According to Circana data, it outpaced inflation to grow from a $77 billion category in 2019 to $105 billion in 2022.
Consumers have faced numerous challenges over the last year as the inflation rate continues to hover around 6% and job cuts became common amid fears of a potential recession.
No topic in the world can get more lost in misunderstood jargon than when media team and customer teams for a supplier try to work together on a joint business plan.
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience.
Shopper behavior is changing, rapidly. While only roughly 10% to 15% of transactions occur online, a whopping 60% of purchases are now influenced by digital channels, according to recent research by Forrester.
whose annual growth rate is estimated at 10.01% by 2027 — by many industries, over-the-counter and prescription
Americans are finally ready for the pharmacist as an over-the-counter consumer health influencer. COVID-19 has increased the importance of having the retail pharmacist recommendation in consumer health shopper marketing.
I’d venture to guess that none of my fellow pharmacists has ever heard a customer happily pay a co-payment for a prescription drug. But many patients might yearn for a simple co-payment compared to what they often face more today: large co-insurance obligations and high deductibles.
The retail pharmacy industry is in flux. In post-pandemic America, chain, independent and online pharmacies are all fighting for shares of an increasingly volatile market.
Pharmaceutical traceability is here. Are you ready? As an industry we have been working for 10 years to improve the quality and safety of the drug supply chain with the promise that serialization will prevent illegitimate, counterfeit, substandard and unapproved drugs from reaching patients.
retail media networks (RMNs) aren’t new. They have been around for several years. But, like other aspects of the digital advertising ecosystem, they reappeared as consumers disappeared into their homes amid the COVID-19 pandemic.
Sci-fi thrillers in the 1950s first introduced the phrase “Take me to your leader.” If extraterrestrials were to land in today’s U.S. drug chain universe, they would meet two leaders who only recently arrived on the scene and move fast. It might be hard to find them.
