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Opinion

With elevated offerings, drug chains can own beauty

With elevated offerings, drug chains can own beauty

National drug chains are working hard to drive more sales in the beauty care category. The merged Walgreens Boots Alliance Inc., for starters, is revamping its stores with a swankier cosmetics offering centered on the Boots No7 skin care line, which already drives traffic across Europe.

Getting personal with the chain drug store circular

Getting personal with the chain drug store circular

Modernizing the traditional store circular often stirs debate in marketing circles. Circulars offer value to customers, saving them money and building loyalty. They lift sales of promoted products, although true measurement is difficult, if not impossible, to attribute to the circular.

Signs of change appear in grocery sector

Signs of change appear in grocery sector

Chain Drug Review’s sister publication, MMR, annually publishes a study of the 100 largest grocery, drug and discount store markets, ranking the markets in descending order by the market share of the leading retailers. This year’s study is included in MMR’s latest issue, dated August 17.

Brick-and-mortar retailers can counter Amazon

Brick-and-mortar retailers can counter Amazon

Results from Amazon’s Prime Day promotion last month raise some interesting questions for all retailers that compete with the e-commerce giant, a group that has come to include chain drug stores, other mass marketers and practically any seller of consumer goods.

Taxonomy: Streamlining the online ­experience

Taxonomy: Streamlining the online ­experience

Taxonomy is a behind-the-scenes organization system that is designed to get your customers from point A to point B on your website with as few impediments as possible. It’s the road that leads your customers to their final destination and, in the best-case scenario, a purchase.

Smart mobile ad campaigns can deliver big return

Smart mobile ad campaigns can deliver big return

In our increasingly mobile world, the changes in consumer behavior include shifts in their shopping habits, from how people first learn about consumer packaged goods to how they follow the path to purchase. Mobile advertising can be a powerful tool at every step.

Access to medications, adherence go hand in hand

Access to medications, adherence go hand in hand

If the lack of medication adherence were an easy problem to solve, then everyone would be taking their medicines as directed, there would be no need for iPhone apps or electronic pill bottle reminders, patient health outcomes would be improved, and overall health care costs would be lower because of