Flawed health system needs overhaul
“The U.S. is failing one of its principal obligations as a nation: to protect the health and welfare of its people,” says Dr. Joseph Betancourt, president of the Commonwealth Fund.
Opinion
Health care gravitates toward retail setting
During an Insight Session at last month’s NACDS Total Store Expo in Boston, O’Connor discussed how the manner in which buyers and sellers interact will evolve at an ever-accelerating rate.
Building trust with consumers is critical for brands
Trust is crucial for achieving customer loyalty and repeat purchases, as well as creating brand evangelists, and authenticity is a cornerstone of building consumer trust.
PBM reform: The end of the beginning
The recent release of an interim report by the Federal Trade Commission about what the agency characterizes as “prescription drug middlemen” represents a vindication of sorts for pharmacy advocates who have long contended that PBMs employ business practices that skew the market to their advantage.
Data is new cornerstone of assortments, planograms
At the same time, consumers’ heightened expectations of their shopping experience have shifted over the past five years, with more ways in which to discover, compare and purchase products.
The different factors driving workers to stay or leave
In today’s complex environment, understanding the nuances driving associate behavior is not just an option — it’s an imperative. Chain drug stores must explore the strategies that simultaneously promote the factors driving retention while reducing the factors that influence decisions to leave.
Make maximum use of pharmacies to drive loyalty
The drivers of connection with shoppers are the products you offer, the convenience you provide and the value you deliver.
In the next era of privacy, OOH advertising is the answer
While many people might think of OOH as static billboards on a highway, it’s evolved to be much more dynamic than that, giving brands privacy-compliant but effective and noninvasive ways to reach consumers.
An ‘emerging market’ mindset can spur U.S. growth
However, many of the practices and strategies being used to drive growth are either home grown or are being transferred from other rich countries.
Best practices for reaping CTV marketing’s rewards
Traditionally, linear TV has been a mainstay of advertising investments for pharma marketers, but now consumers are increasingly shifting their time towards CTV and streaming.
For Rx, GenAI is harbinger of a personalized future
As we delve deeper into this transformative era, it’s essential to understand and embrace the potential of GenAI in revolutionizing patient care, ensuring that those who invest are well informed and poised to reap substantial benefits.
