National drug chains are working hard to drive more sales in the beauty care category. The merged Walgreens Boots Alliance Inc., for starters, is revamping its stores with a swankier cosmetics offering centered on the Boots No7 skin care line, which already drives traffic across Europe.
Modernizing the traditional store circular often stirs debate in marketing circles. Circulars offer value to customers, saving them money and building loyalty. They lift sales of promoted products, although true measurement is difficult, if not impossible, to attribute to the circular.
under which CVS plans to buy Target’s pharmacies and clinics — is geared to accelerate business for both companies. CVS/pharmacy has been flat, or losing, on front-end sales. Conversely, Target Stores has been flat, or
We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty.
It is well known that the Internet and low-cost channels, such as club and dollar, have gained market penetration at the expense of other channels.
When Target announced its first quarter 2015 results earlier this year, it was clear how quickly the world had changed.
Chain Drug Review’s sister publication, MMR, annually publishes a study of the 100 largest grocery, drug and discount store markets, ranking the markets in descending order by the market share of the leading retailers. This year’s study is included in MMR’s latest issue, dated August 17.
Results from Amazon’s Prime Day promotion last month raise some interesting questions for all retailers that compete with the e-commerce giant, a group that has come to include chain drug stores, other mass marketers and practically any seller of consumer goods.
Despite all of the talk of big data and predictive analytics, and the maturity of customer loyalty programs, many food, drug and mass retailers continue to rely primarily on category managers to make critical merchandising decisions.
Taxonomy is a behind-the-scenes organization system that is designed to get your customers from point A to point B on your website with as few impediments as possible. It’s the road that leads your customers to their final destination and, in the best-case scenario, a purchase.
In our increasingly mobile world, the changes in consumer behavior include shifts in their shopping habits, from how people first learn about consumer packaged goods to how they follow the path to purchase. Mobile advertising can be a powerful tool at every step.
because the industry itself is NACDS’ guide.
We are hearing that retailers’ “dance cards” for the 2015 NACDS Total Store Expo are filling up quickly.
The Great Atlantic & Pacific Tea Co. has, for the second time in five years, entered Chapter 11, a return that likely presages the death of one of the legendary names in the history of mass market retailing.
The third annual Total Store Expo, the National Association of Chain Drug Stores’ exhibit event that has replaced the association’s Marketplace Conference as mass retailing’s signature merchandising event, is about to kick off in Denver.
If the lack of medication adherence were an easy problem to solve, then everyone would be taking their medicines as directed, there would be no need for iPhone apps or electronic pill bottle reminders, patient health outcomes would be improved, and overall health care costs would be lower because of
