Enhanced loyalty programs can provide an edge
they have been the butt of jokes on late-night talk shows and even made it into a New York Times crossword clue. While these loyalty programs are well known,
Opinion
CVS’ legacy raises the bar for entire industry
along with that of its largest competitors — has been profound, reaching the point at which it’s now fair to ask whether
NACDS Annual marked a return to normalcy
The National Association of Chain Drug Stores Annual Meeting, held at the end of April in Palm Beach, Fla., is now little more than a distant memory.
Six trends that will spur consumer health care growth
The consumer health care category has been a reliably strong performer throughout the pandemic years. According to Circana data, it outpaced inflation to grow from a $77 billion category in 2019 to $105 billion in 2022.
How to build and retain brand equity during a recession
Consumers have faced numerous challenges over the last year as the inflation rate continues to hover around 6% and job cuts became common amid fears of a potential recession.
Retail media: A framework for an integrated plan
No topic in the world can get more lost in misunderstood jargon than when media team and customer teams for a supplier try to work together on a joint business plan.
The power of empathy and compassion in health care
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience.
Companies need to prepare for the future of digital
Shopper behavior is changing, rapidly. While only roughly 10% to 15% of transactions occur online, a whopping 60% of purchases are now influenced by digital channels, according to recent research by Forrester.
Shift from linear TV to streaming is a trend to watch
whose annual growth rate is estimated at 10.01% by 2027 — by many industries, over-the-counter and prescription
The pharmacist as influencer in the O-T-C sector
Americans are finally ready for the pharmacist as an over-the-counter consumer health influencer. COVID-19 has increased the importance of having the retail pharmacist recommendation in consumer health shopper marketing.
Co-pay assistance works, and it’s more needed than ever
I’d venture to guess that none of my fellow pharmacists has ever heard a customer happily pay a co-payment for a prescription drug. But many patients might yearn for a simple co-payment compared to what they often face more today: large co-insurance obligations and high deductibles.
Renewed focus on execution can lift drug chains
The retail pharmacy industry is in flux. In post-pandemic America, chain, independent and online pharmacies are all fighting for shares of an increasingly volatile market.
The 10-year march to improve quality and safety
Pharmaceutical traceability is here. Are you ready? As an industry we have been working for 10 years to improve the quality and safety of the drug supply chain with the promise that serialization will prevent illegitimate, counterfeit, substandard and unapproved drugs from reaching patients.
Why drug stores should care about retail media networks
retail media networks (RMNs) aren’t new. They have been around for several years. But, like other aspects of the digital advertising ecosystem, they reappeared as consumers disappeared into their homes amid the COVID-19 pandemic.
Vision of leaders at CVS, WBA goes beyond the store
Sci-fi thrillers in the 1950s first introduced the phrase “Take me to your leader.” If extraterrestrials were to land in today’s U.S. drug chain universe, they would meet two leaders who only recently arrived on the scene and move fast. It might be hard to find them.
Customer-centricity: Easy to promise, hard to deliver
Every for-profit business is in the business of serving customers. So, it stands to reason that we should all care about them and strive to serve them as well as we can. The better we are at meeting the needs of our customers, the more money they will spend with us and the less tempted