While many people might think of OOH as static billboards on a highway, it’s evolved to be much more dynamic than that, giving brands privacy-compliant but effective and noninvasive ways to reach consumers.
However, many of the practices and strategies being used to drive growth are either home grown or are being transferred from other rich countries.
Traditionally, linear TV has been a mainstay of advertising investments for pharma marketers, but now consumers are increasingly shifting their time towards CTV and streaming.
As we delve deeper into this transformative era, it’s essential to understand and embrace the potential of GenAI in revolutionizing patient care, ensuring that those who invest are well informed and poised to reap substantial benefits.
As consumers and the health care industry continue to embrace digital transformation, the rise of Amazon Pharmacy signals a significant threat to established pharmacy models.
Over the past few years, we’ve seen a transformation in the alignment with consumer behavior toward streaming environments.
Traditionally, the process of discovering and developing new drugs has been lengthy and expensive, often taking over a decade and billions of dollars. AI can streamline this process in four key ways.
According to an Accenture report, “The Empowered Consumer,” retailers and brands have inadvertently created a cacophony of choice that could result in lost revenue.
The opportunities to keep boomers youthful are only limited by an entrepreneur’s imagination.
NACDS continues to advocate vigorously — and in ever more bold ways — for federal and state policies that are absolutely essential for health and wellness innovation.
The National Association of Chain Drug Stores Foundation prepares for its annual fundraising dinner to continue its impact in health care delivery innovation.
by David Pinto, founder of Racher Press: The race for industry supremacy has pivoted in reverse. Is downsizing the best way to grow?
Industry icon sees difficult days ahead for community pharmacy.
For as long as most of us can remember, the tug of war between chain drug retailers and their suppliers was one of relatively equal strength. Retailers came to the battle armed with that most valuable of commodities, shelf space.
