How to build and retain brand equity during a recession
Consumers have faced numerous challenges over the last year as the inflation rate continues to hover around 6% and job cuts became common amid fears of a potential recession.
Opinion
Retail media: A framework for an integrated plan
No topic in the world can get more lost in misunderstood jargon than when media team and customer teams for a supplier try to work together on a joint business plan.
The power of empathy and compassion in health care
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience.
Companies need to prepare for the future of digital
Shopper behavior is changing, rapidly. While only roughly 10% to 15% of transactions occur online, a whopping 60% of purchases are now influenced by digital channels, according to recent research by Forrester.
Shift from linear TV to streaming is a trend to watch
whose annual growth rate is estimated at 10.01% by 2027 — by many industries, over-the-counter and prescription
The pharmacist as influencer in the O-T-C sector
Americans are finally ready for the pharmacist as an over-the-counter consumer health influencer. COVID-19 has increased the importance of having the retail pharmacist recommendation in consumer health shopper marketing.
Co-pay assistance works, and it’s more needed than ever
I’d venture to guess that none of my fellow pharmacists has ever heard a customer happily pay a co-payment for a prescription drug. But many patients might yearn for a simple co-payment compared to what they often face more today: large co-insurance obligations and high deductibles.
Renewed focus on execution can lift drug chains
The retail pharmacy industry is in flux. In post-pandemic America, chain, independent and online pharmacies are all fighting for shares of an increasingly volatile market.
The 10-year march to improve quality and safety
Pharmaceutical traceability is here. Are you ready? As an industry we have been working for 10 years to improve the quality and safety of the drug supply chain with the promise that serialization will prevent illegitimate, counterfeit, substandard and unapproved drugs from reaching patients.
Why drug stores should care about retail media networks
retail media networks (RMNs) aren’t new. They have been around for several years. But, like other aspects of the digital advertising ecosystem, they reappeared as consumers disappeared into their homes amid the COVID-19 pandemic.
Vision of leaders at CVS, WBA goes beyond the store
Sci-fi thrillers in the 1950s first introduced the phrase “Take me to your leader.” If extraterrestrials were to land in today’s U.S. drug chain universe, they would meet two leaders who only recently arrived on the scene and move fast. It might be hard to find them.
Customer-centricity: Easy to promise, hard to deliver
Every for-profit business is in the business of serving customers. So, it stands to reason that we should all care about them and strive to serve them as well as we can. The better we are at meeting the needs of our customers, the more money they will spend with us and the less tempted
Omni health care drives need for collaboration
Only a short time ago, access to health care outside of traditional boundaries was fraught with regulatory, reimbursement, technological and other barriers, and patient/consumer trust and adoption were at low levels. Then the pandemic struck and turned health care delivery on its head.
Pharmacies rise to the challenge of filling gaps in care
Imagine you could walk into any drug store retailer and not only get your regular prescriptions refilled but access primary care, meet with experts that can coordinate your health care and get connected with the right doctors? Now imagine this retailer serves the whole family, so group health care p
How to expand distribution into brick-and-mortar stores without hitting a wall
So, you just grew your Amazon business to surpass the $10 million mark and you are looking at other points of distribution. A colleague or investor suggests that you launch in Target. It sounds like a great idea.
Merchandising requires thinking outside the box
and their brand partners — to stop “trying harder” and start “trying differently.