Study looks at ways to define shopper loyalty
Shelf-stable shoppers claim to be less brand loyal and more willing to switch, but in reality, they only purchase an average of 1.5% of the brands that are available to them.
Research
Circana: Quick meals and invested occasions define consumer habits
81% of evening meals are sourced from the comfort of home
Circana: July retail sales reveal a summer vacation from discretionary spending
Consumers are adapting purchase decisions around a quest for value and are shifting behavior accordingly.
Circana research highlights global opportunities to support consumer pursuit of well-being
Circana’s global research identified more than 55 ways consumers pursue their well-being across various sectors.
Acosta Group: Seasonal allergies are widely treated with O-T-Cs
One in three households has at least one member who suffers from allergies, according to the report.
Study highlights the impact of in-store digital screens on consumer’s shopping experience
Out of the consumers surveyed, 82% found the content shown on digital in-store screens memorable and relevant.
Distribution companies are focused on investing in technology to boost efficiency and labor productivity
The release of the 2024 State of Smart Distribution Study: The Age of Efficiency and Resilience reveals how retail, manufacturing and logistics companies plan to improve operational efficiency and employee productivity by leveraging innovative technologies.
Circana reports U.S. prestige beauty industry sales grew by 8% in the first half
In the first half of 2024, the U.S. prestige beauty market grew by 8% to $15.3 billion, while sales at mass merchants held flat, according to Circana, a leading advisor on the complexity of consumer behavior.
New study uncovers growing ‘sunxiety’ and demand for multi-functional sunscreen
Fear of sun exposure is driving consumers towards costly, environmentally friendly, and multi-functional sunscreen options.
