Circana research highlights global opportunities to support consumer pursuit of well-being
Circana’s global research identified more than 55 ways consumers pursue their well-being across various sectors.
Circana’s global research identified more than 55 ways consumers pursue their well-being across various sectors.
One in three households has at least one member who suffers from allergies, according to the report.
Out of the consumers surveyed, 82% found the content shown on digital in-store screens memorable and relevant.
The release of the 2024 State of Smart Distribution Study: The Age of Efficiency and Resilience reveals how retail, manufacturing and logistics companies plan to improve operational efficiency and employee productivity by leveraging innovative technologies.
In the first half of 2024, the U.S. prestige beauty market grew by 8% to $15.3 billion, while sales at mass merchants held flat, according to Circana, a leading advisor on the complexity of consumer behavior.
Fear of sun exposure is driving consumers towards costly, environmentally friendly, and multi-functional sunscreen options.