The report highlights online and direct-to-consumer channels as the fastest-growing sales segment, driven by subscription models, broader product range, and increased digital health engagement.
The rising demand for clean-label, plant-based, personalized sports nutrition products is transforming the U.S. market.
The United States remains the largest market, driven by high consumer spending and rapid adoption of nutricosmetics in retail channels.
These generational differences affect both product assortment and channel strategy.
“These findings directly contradict the narrative that drug manufacturers are price gouging,” said Dr. Wayne Winegarden, director of PRI’s Center for Medical Economics and Innovation.
New Harris Poll survey reveals patients face prescription-filling challenges, trust providers for cost information, and want digital tools for transparency.
the pharmaceutical industry has seen mid-single-digit growth recently, expected to continue through 2030.
LifeBridge executives say the issue is worsening as climate change lengthens pollen seasons.
“Consumers continue to spend what they can, but price elevation is curtailing purchases,” said Marshal Cohen, chief retail industry advisor for Circana.
Richer messaging formats and mobile wallets are reshaping how consumers redeem offers and interact with brands, according to Vibes.
Experts identify increasing demand in medical nutrition therapy, healthy aging, and weight management as key factors driving growth.
For retailers and pharmacists, the findings underscore the opportunity to educate shoppers as interest in supplements rises in 2026.
The 16-week observational study, called FIBER-IMPACT, will enroll 60 healthy adults and their household members.
$34 billion in private capital investments have not been aligned with disease burden priorities.
Nearly all respondents expect rising costs due to trade policies.
A survey found no significant change in intentional misuse of OTC cough and cold meds across grades.
