AI is resetting the rules of growth in CPG
NIQ and Kearney analysis finds challenger brands gaining share as AI reshapes innovation and product discovery
NIQ and Kearney analysis finds challenger brands gaining share as AI reshapes innovation and product discovery
U.S. retailers face growing demand for transparency in strain labeling and CFU counts among informed supplement consumers.
As AI-powered diagnostics, AR try-ons, and science-backed formulas continue to grow, U.S. retail will be a key driver in shaping global beauty innovation through 2032.
Younger consumers drive digital discovery and omnichannel growth.
87% of responding food retailers sell health tracking devices, such as blood pressure cuffs, continuous glucose monitors, and wearable rings to track health metrics.
For U.S. retailers, probiotics are no longer limited to a niche supplement market.
The new study takes a close look at perishables with declining quality over time, such as fresh produce, dairy and meat.
Label reading rises as 58% of shoppers check ingredients before buying, with 87% of health-focused consumers doing so.
The data suggests that while support for tariffs is growing, consumers understand prices may rise – and they’re already adjusting their shopping habits.
National survey of 21,000 sdults captures seven-day snapshot of medication use; OTC and prescription medicines used in tandem to address distinct health needs.
Walmart’s penetration rose six percentage points year over year, marking the largest gain among all retailers tracked in the quarterly study.
In the U.S., growth is driven by mainstream retail and pharmacy channels, as sports nutrition products expand beyond specialty stores.
The U.S. leads global retail pharmacy growth, driven by aging populations, increasing chronic diseases, and rapid digital pharmacy adoption.
For pharmacy operators and healthcare stakeholders, the findings emphasize the need to maintain access to screening, timely referrals, and ongoing care during public health emergencies, especially for high-risk and newly diagnosed patients.
The report highlights online and direct-to-consumer channels as the fastest-growing sales segment, driven by subscription models, broader product range, and increased digital health engagement.
The rising demand for clean-label, plant-based, personalized sports nutrition products is transforming the U.S. market.