Sam’s Club activations turn racing passion into membership growth
The “Race to the Club” activation showcased how the retailer’s Member Access Platform (MAP) is redefining retail media through immersive, community-driven experiences.
The “Race to the Club” activation showcased how the retailer’s Member Access Platform (MAP) is redefining retail media through immersive, community-driven experiences.
Unlike probabilistic or fragmented measurement tools, Omni‑Impact leverages deterministic data from Sam’s Club’s closed-loop ecosystem to track performance with precision.
Sam’s Club is freezing prices on over 1,000 of its most popular summer items through July 22.
The CPG Guys podcast explores how brands and retailers understand and engage with consumers in-store, online, and everywhere in between.
The move marks a significant ramp-up from previous expansion goals and is aimed at doubling membership over the next 8–10 years.
Now in its 12th year, the annual cause marketing campaign has helped Feeding America partner food banks secure more than 2 billion meals for people facing hunger in local communities.