Advil and Major League Pickleball announce multi-year partnership
Major League Pickleball by Margaritaville (MLP) and Advil have announced Advil as the Exclusive and Official Pain Reliever of MLP in a multi-year partnership agreement.
Supplier News
Boston Celtics World Champions visit Gillette’s World Shaving Headquarters
Today Gillette hosted Boston Celtics stars and World Champions Derrick White, Al Horford and Payton Pritchard at the Company’s World Shaving Headquarters to honor the team’s record–breaking 18th World Championship title with a ‘championship shave’ celebration and $75,000 in charitable donations.
First Quality and Cradles to Crayons team again to fight diaper need
Cradles to Crayons, a national nonprofit focused on ending clothing insecurity, and baby care manufacturer First Quality Baby Products, LLC. are celebrating three years of partnership.
Outcomes showcased at McKesson ideaShare 2024
Outcomes, a leader in integrated pharmacy workflow and patient engagement solutions, announced that it will feature a new prescription counting solution, Pill Count, at McKesson ideaShare. By leveraging AI and machine learning, Pill Count makes counting pills easier and more accurate.
Abbott and NACHC fund eight health centers in 2024 initiative
Abbott and the National Association of Community Health Centers (NACHC) have announced the Innovation Incubator initiative.
Stingray study shows 20.3% average sales lift through audio advertising
MONTREAL – Stingray has announced its 100th matched panel test study, showcasing a 20.3% average sales lift for consumer-packaged goods (CPG) brands through in-store audio advertising.
KISS Products debuts partnership with Olympian Suni Lee
KISS Products has debuted their partnership with 2020 Olympic all-around gymnastics champion, Suni Lee, naming her a brand ambassador for the new KISS Salon X-tend LED Soft Gel System.
Technological innovations reshaping the health care supply chain
Almost every industry is exploring the groundbreaking potential of new technologies involving automation, artificial intelligence (AI) and machine learning (ML), and the healthcare supply chain is no exception.
Upsher-Smith receives Distribution Industry Award for Notable Achievement in Healthcare
MAPLE GROVE, Minn. – Upsher-Smith was awarded a Distribution Industry Award for Notable Achievement in Healthcare (DIANA Award) for “Best Overall Manufacturer, Branded Pharmaceuticals, Sales less than $300M” at the HDA Business and Leadership Conference earlier this month.
Cetaphil launches new marketing campaign
Skincare brand Cetaphil has launched a new digital campaign, “Made for Phil,” seeking to shift the dialogue on male skincare routines.
MET-Rx releases marketing campaign with John Cena
MET-Rx has launched a new campaign with John Cena, using CapCut video software to offer a library of turnkey video templates and filters on Tiktok.
CRN announces Supplement Source Podcast
The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, announces the launch of its new podcast, “Supplement Source.” Hosted by CRN’s Vice President of Communications, Jeff (“J.D.
M&M’s named leading trusted brand in Morning Consult report
The 2024 Morning Consult Most Trusted Brand report has named M&M’S, part of Mars, as one of the most trusted brands among all overall consumers.
CHPA welcomes new board members at June meeting
The Consumer Healthcare Products Association (CHPA) today announced the election of new members to its board of directors during the association’s summer meeting.
Hostess launches summer campaign with DroneUp
The Hostess brand has launched its collaboration with DroneUp, America’s leading autonomous drone delivery company, to deliver “Joy Drops” this summer, starting June 13 through July 2.
KISS USA products awarded three top beauty awards
KISS USA, the world’s largest manufacturer and distributor of professional quality nail and lash products, has been recognized with three top beauty awards for their product innovations in the lash category.