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New store showcases L’Oréal’s NYX Cosmetics

New store showcases L’Oréal’s NYX Cosmetics

NYX Cosmetics has opened its 20th store, a 2,000-square-foot flagship in Manhattan’s bustling Union Square area. Although the L’Oréal-owned brand has several sites in nearby New Jersey, this was its first in New York City. It is the largest to date, with more than 2,000 SKUs.

Sandoz releases generic version of Latisse

Sandoz releases generic version of Latisse

Sandoz Inc. has introduced bimatoprost ophthalmic solution 0.03%, an eyelash treatment, in the U.S. market. The Novartis subsidiary said its bimatoprost ophthalmic product is a generic version of Latisse from Allergan. A prescription medicine, bimatoprost ophthalmic solution 0.

Curve for Men social campaign aimed at Gen Z

Curve for Men social campaign aimed at Gen Z

Fragrance brand Curve for Men has launched a 360-degree integrated marketing campaign dubbed #CurveYourReality. Curve Fragrances said Wednesday that the campaign targets Generation Z consumers and focuses on bringing “personality, individualism and personalization” to the brand.

General Mills realigns global organization

General Mills realigns global organization

General Mills has unveiled a new global organizational structure that eliminates a key international post and will result in hundreds of job cuts. The food company said Monday that it’s dropping the position of international chief operating officer.