Bell Pharmaceuticals has kicked off an eight-month promotional campaign for its Jet-Alert caffeine tablets on Sirius XM radio. The company said Thursday that the marketing push also includes online advertisements, national print advertising, social media campaigns and retailer support programs.
Next week, Wrigley aims to take a closer look at how in-store placement sways consumer purchasing behavior. The Mars Inc.
Natrol LLC has introduced three new dietary supplement products, its first launches since being acquired by Aurobindo Pharma USA Inc.
Nice ‘n CLEAN, a Nice-Pak brand, has been tabbed as the exclusive wet wipe sponsor of Food Allergy Research & Education (FARE).
Amid calls for a quicker approval process, the Food and Drug Administration last year cleared for market the most generic drug products in its history. The FDA said it approved or issued tentative approvals for more than 700 generic drugs in 2015.
Bristol-Myers Squibb has completed a major expansion of its biologics facility in Devens, Mass. The drug maker said the $280 million project will spur development of the company’s growing portfolio of biologics medicines.
Making changes to its Pharmaceuticals Division, Novartis has created two business units that will report to the chief executive officer: Novartis Pharmaceuticals and Novartis Oncology. The new units will form the Innovative Medicines Division.
Premier Brands of America has introduced a line of foot care products under the Arm & Hammer brand. Premier Brands said late Monday that the spring 2016 lineup of insoles, sprays and powders will offer superior performance in terms of comfort and odor mitigation.
NBTY Inc. has donated 421,315 pounds of nutrition bars to Island Harvest Food Bank.
Axxess Pharma Inc. is targeting large pharmacy retailers with a pair of new over-the-counter health products. Known for nutritional supplement, pain relief and other products under the TapouT brand, Axxess said that through its AllStar Health Brands Inc.
Mylan N.V. has entered an agreement to buy the nonsterile, topicals-focused specialty and generics business of Renaissance Acquisition Holdings LLC for $950 million in cash.
Elizabeth Arden Inc. plans to acquire the global license and certain assets for the Christina Aguilera fragrance business from Procter & Gamble International. Financial terms of the agreement weren’t disclosed.
Aurobindo Pharma Ltd. has gained approval from the Food and Drug Administration for oxymorphone HCl tablets 5 mg and 10 mg, an opioid painkiller. Aurobindo said Thursday that its oxymorphone tablet product is a generic version of Opana tablets (5 mg and 10 mg) from Endo Pharmaceuticals Inc.
Sales and marketing specialist Crossmark Inc. has partnered with Sprout Nutrition to boost the brand and retail visibility of its organic whole foods for babies, toddlers and other family members.
Little Remedies has made it easier for parents to care for their babies’ digestive health with the release of Probiotic Plus Electrolytes.
Éclair Naturals is introducing its “pure and natural” line of bath, body and hair care products at Rite Aid, H-E-B and other retail stores.
