Novo Nordisk debuts Wegovy pill in first big game ad push
The spot anchors the company’s new “A New Way to Wegovy®” campaign, using humor to reshape weight management talks and challenge the idea that medication is “the easy way out.”
Supplier News
Organic & Natural Health Association honors SENPA’s Debra Short with Champion Award at Conference
The conference convened Organic & Natural Health members, board leaders, and industry stakeholders from across the supply chain.
Aetna named Press Ganey’s inaugural Health Plan of the Year
Press Ganey’s inaugural Health Plan of the Year award honors Aetna’s sustained excellence in member experience, quality, and provider collaboration.
API Group boosts portfolio with Advance Paperbag rollout and state‑of‑the‑art facility opening
Customizable paper bags for grocery, retail and foodservice now available.
Hims & Hers launches Compounded Semaglutide Pill for weight loss
As part of a 5‑month plan, introductory pricing begins at $49 for the first month.
GoodRx powers pricing for leading brand medications on TrumpRx
At launch, GoodRx is the integrated pricing source on TrumpRx for Pfizer, including over 30 of Pfizer’s essential brand medications.
Dr. Reddy’s launches first-to-market OTC generic of extra-strength Pataday in U.S.
“The first-to-market launch underscores our capabilities in bringing store-brand equivalents of leading OTC brands to the U.S. market.”
Coca‑Cola expands Cherry portfolio
Coca‑Cola Cherry Float and Diet Coke Cherry join lineup.
Mars Snacking North America's Anton Vincent wins 2026 Kettle Award
Vincent recognized for driving growth since joining Mars in 2019.
Black Girl Vitamins launches “Black Art Is Wellness” campaign for Black History Month Centennial
The campaign showcases the brand’s focus on purpose-driven wellness for Black women and features artists who emphasize healing, self-expression, and empowerment.
Swisslog Healthcare launches motif tabletop strip packager
Motif is a compact, semi-automated tabletop strip packager that delivers enterprise-level accuracy without requiring pharmacy renovations.
Hy-Vee launches line of dietitian-developed, medically-tailored frozen meals
“Dietitian Dishes make healthy eating easier, especially for individuals who are just learning how to navigate chronic conditions like diabetes or heart disease.”
BetterWay launches GLP-1 blood testing panel at Texas retail locations
Patients in Austin and Temple can now access medications and lab results in a single visit.
Vital Proteins puts backstage talent first during Fashion Week with “Vital Diner”
A collagen-infused pop-up celebrating the people who power Fashion Week, with a “major” collaboration from Patrick Ta.
GNC Launches GNC AMP Wheybolic leucine-rich performance protein
Upgraded whey protein powder delivers 50g protein, 6.2g leucine, improved flavor and third-party certifications for label accuracy and sport safety, now featured in The Drop, by GNC.
Kellogg's Raisin Bran and William Shatner partner to tackle America's fiber gap
The "Will Shat" campaign debuts ahead of Super Bowl Sunday.