Cold remedy brand Cold-EEZE has signed on 5W Public Relations as its public relations agency. 5W Public Relations said Wednesday that it plans to launch a comprehensive, integrated public-relations program to promote Cold-EEZE in the consumer marketplace.
Ethnic skin care and makeup supplier Black Opal has announced the winner of its True Beauty Model Search.The company, which offers a range of skin products for women and men of color, on Wednesday named 20-year-old Brookell Barber as the True Beauty winner.
Pampers is turning 50, and to mark its five decades of providing baby care around the globe the diaper brand is unveiling its Little Miracle Missions program. The Procter & Gamble Co.
L’eggs hosiery has launched a national marketing campaign featuring the brand’s first national television advertising in more than 14 years. HanesBrands said Monday that the campaign by L’eggs will feature a new tagline: "You’re in luck. You’re in L’eggs.
Procter & Gamble Co. is initiating a recall of 10 shades of Clairol Natural Instincts in the United States, Canada and Puerto Rico.
Schick has launched what it dubbed the second generation of its innovative Hydro razor, the Schick Hydro Blast.
Kimberly-Clark Corp.’s U by Kotex brand has partnered with fashion visionary Patricia Field to give a fresh look to feminine care products.
GlaxoSmithKline (GSK) and XenoPort Inc. have received approved from the Food and Drug Administration for Horizant Extended-Release Tablets, a treatment for moderate-to-severe primary Restless Legs Syndrome in adults.
Merck plans to buy Inspire Pharmaceuticals Inc., a specialty pharmaceutical company focused on ophthalmic products. Under the agreement announced Tuesday, Merck, through a subsidiary, will commence a tender offer for all outstanding common stock of Inspire.
Mylan Inc. has launched generic versions of hormonal disorder treatment Sandostatin and ophthalmic solution Xalatan.
Diamond Foods Inc. and Procter & Gamble Co. have entered an agreement to merge P&G’s Pringles snack chip business into Diamond in a $2.35 billion deal. According to the companies, the transaction will make Diamond the No. 2 global player in savory snack category.
Reese Pharmaceutical Co. has added Licide Bedbug Spray to its lineup of over-the-counter branded and private-label products. The company said Wednesday that Licide Bedbug Spray helps consumers keep their homes free of bedbugs for up to 4 weeks.
Mark Cieslinski has been appointed senior vice president of sales at Help Remedies Inc. The over-the-counter medicine brand said Monday that Cieslinski brings more than 20 years of sales, marketing and new business development experience from The Mentholatum Co. and General Mills Inc.
Eli Lilly and Co. has rolled out Axiron testosterone topical solution to pharmacies nationwide. The pharmaceutical company said late Friday that the Food and Drug Administration approved Axiron in November, making it the first and only testosterone replacement therapy applied to the underarm.
Vaseline has launched the Keep Your Grip Challenge, an online football game created by Vaseline MEN, its line of nongreasy hand and body lotions, that challenges players to keep their grip on the ball as they charge downfield. The Unilever brand said late Friday that the game The Challenge is hosted
Nipro Diagnostics Inc. has been honored as the South Florida Manufacturer of the Year by the South Florida Manufacturers Association (SFMA).
