White Castle brings home the bacon to freezer aisles nationwide
After strong consumer demand, the brand rolled out the Slider as a standalone product in CVS stores nationwide this January.
Supplier News
Wellness brand Strippies rolls out oral strips as the next lifestyle habit format
Pioneering company disrupts supplement category with innovation-driven, AI-powered product development.
Wet Brush partners with Hill House Home on limited-edition hairbrush and accessory collection
The exclusive collaboration blends Wet Brush with Hill House Home's signature romantic style, designed to elevate your everyday routine.
Dwayne "The Rock" Johnson's award-winning PAPATUI launches first ever acne range to address men's top skin concern
Founded by Dwayne "The Rock" Johnson, PAPATUI is a result of his personal passion for wellness and self-care.
AAM and Biosimilars Council praise FDA plan to simplify biosimilar development
FDA draft guidance removes redundant PK testing requirements where scientifically rigorous data already exists.
Ilona Maher, Alex Aster and Aisha Bowe’s new campaign for Maybelline New York
In celebration of Women's History Month, record-breakers Aisha Bowe, Alex Aster, and Ilona Maher, return to the classrooms, labs, and locker rooms that shaped them – proving that when you refuse limits, you redefine what's possible.
Sweet Venture Group launches Gummi Popz
Gummi Popz is said to give a candy experience that hits in explosive waves.
General Mills brings the entire family together with new The Super Mario Galaxy movie themed foods
Brands such as Lucky Charms, Pillsbury and Fruit Roll-Ups launch out-of-this-world cereals and snacks ahead of the film’s global theatrical release.
SheaMoisture calls a new kind of press conference
The Image Architect is investigating how at home presses are getting this silky, and the newest innovation from SheaMoisture holds the answer.
ADvendio launches ad suite for retailers featuring AI agents
The platform is designed to enhance economics of retail media networks.
Morinaga & Co., Ltd. to acquire My/Mochi Ice Cream, expanding its U.S. snack portfolio
Acquisition unites two beloved brands, strengthening Morinaga's position in the fast‑growing frozen snack market.
Main Post Partners and Founders announce agreement to sell Not Your Mother’s brand to Henkel
Not Your Mother’s is a high-growth, modern hair care brand dedicated to transforming everyday routines with high-performance formulas that deliver results.
KNAPP North America hires Deep Tayal to run customer service division
Tayal brings a strategic mindset and deep technical expertise to the role.
Bausch + Lomb launches R&D “Teach-in” webinar series
The“Teach-in” webinar series provides a deeper insights on the company’s differentiated product pipeline.
CoverMyMeds expands specialty access
New capabilities will streamline medical prior authorization, benefits investigation and patient enrollment for specialty therapies.
Vital Proteins unveils Collagen Sparkling Water
Fruit-forward hydration with VERISOL collagen peptides and Vitamin C to support skin, hair, nails and everyday wellness.