ECRM has named former Longs Drug Stores marketing manager Cheryl Gherlone as vice president of general merchandise. Gherlone joined ECRM in June, working on a variety of sales-related projects researching potential new events for the company.
Dr. Fresh Inc. is preparing for the cold and flu season with the launch of Infectiguard Hand Sanitizer.
Rob Hurd and Kevin Rasmussen have joined consumer products consulting and services firm The Emerson Group as regional managers. Hurd’s responsibilites will include Wal-Mart Stores Inc. and Kmart Corp.
The Coca-Cola Co. recently initiated two efforts to help calorie-conscious consumers. Earlier this month, the company announced plans to launch a 90-calorie mini can later this year. Coke says the smaller can, which contains 7.
Expanding into emerging markets is essential to Procter & Gamble Co.’s (P&G’s) long-term growth, says president and chief executive officer Bob McDonald.
High demand for potato chips and other snacks, as well as growth in emerging markets, fueled an 8.9% increase in PepsiCo Inc.’s third-quarter profit despite sluggish North American beverage sales.
