The CPG Guys: TikTok’s Mike Westgate
He is the Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok.
Supplier News
Novo Nordisk seeks FDA approval for 7.2 mg Wegovy dose
If accepted, the agency is expected to complete its review within one to two months.
Mielle becomes first official textured-hair care partner of the NFL
Building on Mielle's growing global presence in sports, the NFL partnership scales Mielle's impact to expand representation, access to high-quality care, and innovation for textured-hair athletes and fans.
BOOST teams up with the American Diabetes Association
This initiative underscores the role that awareness and community support play in driving early detection of diabetes.
Gum and mints sales to hit $1 billion by 2030
Inaugural report highlights generational preferences and market opportunities.
The CPG Guys: Kellanova’s Mike McCune & Maggie Gilliam Hoy
Data, analytics, and evolving shopper behavior toward a more streamlined omnichannel approach.
RxConnexion launches AI Copilot
RxConnexion’s AI Copilot is trained on the real-world ecosystem of independent pharmacy, compounding, central-fill, telemedicine integration, veterinary meds, clinical services, marketing strategies, and profitability optimization.
L’Oréal’s Professional Products Division announces key appointments
These moves highlight the division’s ongoing focus on innovation, education, category leadership, and long-term growth in the professional salon industry.
Maybelline reunites Lacey Chabert and Dustin Milligan in new 5-part microdrama: "Maybe This Christmas"
A playful twist on the classic holiday romance that spotlights Maybelline's cult-favorite Instant Eraser Concealer.
Optum Rx continues to improve the pharmacy prior authorization experience
Beginning Jan. 1, 2026, Optum Rx will remove reauthorizations for 40 additional drugs, including hormone therapy and knee osteoarthritis injectables.
Pepsi offering Pepsi Prebiotic Cola during Black Friday
Available nationally on Amazon, Walmart.com and TikTok Shop, as well as in select markets on Kroger.com, DashMart and Gopuff – while supplies last
Natural Grocers adds crunch with three new non-GMO pickle and relish styles
The new items join the retailer’s Natural Grocers Brand Products, known for high quality and value-driven prices.
Vitamin K2 safety record confirmed by new CRN analysis
As the use of K2 supplements worldwide expanded, CRN conducted a review specifically focused on MK-7.
The CPG Guys: Supergut’s Tracey Halama
Supergut produces clinically validated solutions that transform your life through your gut microbiome.
Dexcom G7 15 Day Continuous Glucose Monitoring System to launch on Dec. 1
Dexcom G7 15 Day will first be available through durable medical equipment (DME) providers with full retail launch in the coming weeks.
Sour Punch partners with the Indiana Pacers
This exciting new partnership with the iconic Hoosier institution is timely for the Sour Punch team, which is celebrating 20 years of making candy in Northwest Indiana this year.