Cool Sips x poppi debut limited-edition dirty sodas
The partnership marks Cool Sips’ first collaboration with a national brand since launching in 2024, underscoring its rapid growth in the competitive beverage market.
Supplier News
Scripta Insights launches Provider Navigator tool
New platform empowers care teams to prescribe affordable medications with real-time pricing, formulary options, and cost-saving alternatives.
Dove Deodorant serving up freshness at the U.S. Open Tennis Championships
The iconic brand is hosting an open casting call on social media for an official Underarm Ambassador as the US Open's Official Underarm Sponsor and inking first-ever N.U.L (Name, Underarm, Likeness) deal in history.
Nutri-Grain rolls out the Nutri-Grain Lounge to give teachers a break
The ultimate mobile teachers' lounge is hitting the road — and one school is about to get the surprise of the year.
The CPG Guys: Affordable and accessible groceries with Dollar General’s Heather Land
The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General.
e.l.f. Cosmetics defending the best of beauty at accessible prices
New campaign makes the case against makeup markups.
WCC Biomedical brings WINMAP microneedle innovation to NACDS TSE
WCC sees potential for WINMAP to improve health equity, especially in low-resource areas where injection-based therapies are difficult to administer.
Revieve rolls out AI-powered skin age diagnostics, with RoC skincare as first adopter
Latest AI beauty solution reveals consumers’ skin age, providing expert-backed insights on overall skin health.
Advil and Amanda Kloots partner to redefine strength
Advil is teaming up with Amanda Kloots to co-create a custom resilience-building workout that reflects their personal evolution in how they think about and approach strength.
Kimberly-Clark names John Carmichael as president, North America
He will lead Kimberly-Clark's personal care, family care, and professional businesses across the United States and Canada.
Reckitt rolls out Mucinex Children's Mighty Chews Cold & Flu
Both products provide symptom relief without the mess and stress of traditional liquid medications.
Nature’s Truth & Natural Vitality launch Gen Z-driven campaign with immersive college tour
Featuring pop-up sampling events, immersive brand experiences, and a full-scale influencer strategy, this campaign marks a bold new direction for the vitamin and supplement category.
The CPG Guys: Ebay's Emily O'Hara and Joan's Lisa Clunie
The CPG Guys are joined by Emily O'Hara, VP and Global Head of Brand and Media at eBay, and Lisa Clunie, co-founder and CEO of the agency Joan.
Goody names gymnast Laurie Hernandez brand ambassador
The USA gymnast will showcase the brand’s timeless and beloved hair accessories.
Wooden Spoon Herbs launches nationwide at Sprouts Farmers Market
The 450+ Sprouts locations add to Wooden Spoon Herbs' growing retail footprint, which includes all Whole Foods Market stores and select independent natural and organic retailers nationwide.
Eosera appoints Shilpi Jain as senior director of innovation
Jain brings a proven track record of innovation that will help propel eosera into its next chapter of growth.