Emarketer: TikTok's share of U.S. social commerce nears 20%
Although social commerce still represents a small percentage of the retail ecommerce pie (6.9%), its share is steadily increasing.
TikTok
The CPG Guys: TikTok’s Mike Westgate
He is the Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok.
The CPG Guys: Brand and creator commerce with TikTok’s Ajay Salpekar
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.