Ulta Beauty is Specialty Retailer of the Year
‘We are intensely focused on strengthening and modernizing our full low-to-luxury assortment.’
Ulta Beauty
People Who Made a Difference: Amiee Bayer-Thomas, chief retail officer, Ulta Beauty
Bayer-Thomas’ ability to anticipate the needs of consumers, coupled with her understanding of what a retailer needs to do to satisfy them, qualifies her as one of MMR’s People Who Made a Difference for 2025.
Ulta Beauty names Christopher DelOrefice as CFO
DelOrefice will begin his new role on December 5, 2025, and Chris Lialios will continue to serve as Interim Chief Financial Officer until such time.
Ulta Beauty opens its first stores in Mexico, marking its debut internationally
“Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market.”
Ulta and Target to end in-store beauty partnership in 2026
Launched in August 2021, the collaboration brought prestige beauty brands to select Target stores and Target.com.
Chi launches keratin-infused styling tools exclusively at Ulta Beauty
Each tool leverages keratin-infused ceramic technology and ion generation to smooth hair, reduce frizz, and help maintain hydration.
NEOM Wellbeing taps Amanda Kahn to lead U.S. growth amid major Ulta Beauty expansion
Her appointment marks a pivotal moment in NEOM's global expansion strategy and underscores the brand’s commitment to deepening awareness and driving growth in the U.S. market.
Ulta Beauty enters U.K. market with purchase of Space NK
Space NK is a curator of some of the world’s most innovative beauty brands and a go-to destination for beauty discovery in its 83 stores in the UK and Ireland and online.
Ulta Beauty names interim CFO as Paula Oyibo departs
The company has initiated an external search for a permanent CFO, engaging a top executive search firm to lead the process.
Ulta Beauty rebounds in Q1, thanks to fragrance and wellness
The Q1 performance follows Ulta’s “Ulta Unleashed” transformation plan, launched in response to a 1.9% sales decline in Q4.
Lauren Brindley joins Ulta Beauty as chief merchandising and digital officer
Brindley brings over 20 years of experience in the global beauty and retail sectors. She most recently served as CEO of Revolution Beauty.
From stores to festivals: Ulta Beauty’s bold new strategy
Beyond more in-store activations, the beauty retailer is also launching its largest-ever out-of-home consumer event, Ulta Beauty World.
Kelly Mahoney named CMO of Ulta Beauty
Mahoney, with Ulta Beauty for a decade, takes on the role after being Senior Vice President of Customer and Growth Marketing since 2023.
Lucky and Ulta Beauty partner to enhance omnichannel shopping
Through this partnership, customers browsing beauty brand websites will be able to see which products are available at nearby Ulta Beauty stores.
Ulta Beauty names Kecia Steelman president and CEO in leadership transition
Dave Kimbell to retire after 11 years with Ulta. He was named CEO in 2021.