From stores to festivals: Ulta Beauty’s bold new strategy
Beyond more in-store activations, the beauty retailer is also launching its largest-ever out-of-home consumer event, Ulta Beauty World.
Ulta Beauty
Kelly Mahoney named CMO of Ulta Beauty
Mahoney, with Ulta Beauty for a decade, takes on the role after being Senior Vice President of Customer and Growth Marketing since 2023.
Lucky and Ulta Beauty partner to enhance omnichannel shopping
Through this partnership, customers browsing beauty brand websites will be able to see which products are available at nearby Ulta Beauty stores.
Ulta Beauty names Kecia Steelman president and CEO in leadership transition
Dave Kimbell to retire after 11 years with Ulta. He was named CEO in 2021.