Point of View Executive Summary: Out-of-Home Advertising Outperforms, but Remains Underappreciated Marketers are struggling to reinvigorate growth; outof-home (OOH) advertising remains underappreciated and underutilized. There has been a steady but uneven recovery since the Great Recession of 2009.
Executive Summary: Charting a New Path to Growth The consumer packaged goods (CPG) industry is struggling to jump-start growth. Economic turmoil put a huge damper on volume momentum, but improving conditions have done little to spur momentum.
Executive Summary: Going for Growth E-commerce is a critical component of a rapidly evolving omnichannel ecosystem. Retailers continue to test multiple e-commerce offerings across markets and are beginning to scale the models with the most promise.
Executive Summary: The Rise of the One-to-One Future Industry growth is elusive. The rise of just-in-time shopping is driving growth of smaller footprint stores, leaving retailers in search of more profitable business models.
Paved With Big Data, Comprehensive Insights and Opportunity, the Road to Real-time Personalization is Open Technology undoubtedly has altered the way people live, plan and consume.
Making the Right Bet Increases Odds of Winning New Product Success Is Elusive Launching new products is never a onestep process. CPG marketers begin with several, even dozens, of ideas that are vetted and tested with target consumers.
Executive Summary CPG Turns to Premiumization to Boost Growth Macroeconomic Conditions Impact Shopper Attitudes CPG manufacturers and retailers still recovering from the last recession have relied on price increases for boosting the top and bottom line.
Executive Summary Keep Growth in the Crosshairs Driving growth in today’s low-growth marketplace is challenging, and beefing up the bottom line has become a critical growth strategy.
Executive Summary: The Winds of Change Are Blowing The CPG Industry Is Still Struggling to Find Growth: Across CPG channels and aisles, growth is still proving hard to come by even several years after the end of the Great Recession.
