MINNEAPOLIS — Target is branching into fresh florals in a major way with the debut of Good Little Garden, its first-ever standalone floral owned brand, now available in stores nationwide. With prices starting at just $6, the brand aims to make it easier for customers to pick up fresh flowers and potted plants during their regular Target runs — whether for a special occasion or a daily dose of joy.
The launch comes just in time for Mother’s Day, offering more than a dozen seasonal options, including tulips, roses, and orchids. Good Little Garden features over 60 floral and plant varieties, from mixed bouquets and succulents to event-ready arrangements for graduations and holidays.
“Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden,” said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty, Target. “When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion.”
The move builds on strong demand. Since 2020, when Target began offering seasonal florals through its Spritz party brand, sales have tripled. The success signaled an opportunity to expand floral offerings beyond seasonal spikes, positioning Target as a year-round floral destination.
To celebrate the launch, select Target stores will host Good Little Garden events on April 27. These events will feature giveaways and a “build your own bouquet” activity.
Shoppers can find Good Little Garden items in-store or order through same-day services like Drive Up and Order Pickup. Target Circle 360 members can also receive same-day delivery on floral orders over $35, just in time to make Mother’s Day a little more beautiful.
