Cowboy Colostrum makes mass retail push with Target
Cowboy Colostrum is expanding into 1,829 Target stores nationwide as the wellness brand makes a major push into mass retail.
Cowboy Colostrum is expanding into 1,829 Target stores nationwide as the wellness brand makes a major push into mass retail.
Retailer’s 50-item gift list starts at $4.99, while its broader assortment includes more than 1,000 toys under $10.
The new line is available exclusively at Target and OLLY.com and includes four varieties: Beauty, Sleep, Multi, and Energy.
The latest cuts add to over 10,000 price reductions Target made last year to offer shoppers more affordable options.
Award-winning performance nutrition & supplement brand to introduce its best-in-class products into all stores nationwide
The retailer is combining seasonal discounts with lower everyday prices and expanded in-store experiences.
DePinto previously held leadership positions at PepsiCo and GameStop and has served on the boards of Brinker International, Jo-Ann Stores and OfficeMax.
“These investments are all about making Target an even easier, more inspiring and friendly place to shop,” said Laurie Mahowald, senior vice president of Target Properties.
During the promotion, Target will showcase “Deal of the Day” offers featuring limited-time discounts on national brands such as Apple, Dyson, Hanes, Crocs, and Melissa & Doug.
The rollout includes four core items designed to support everyday hygiene and wellness.
Central to Target’s strategy is strengthening several product categories where executives believe the retailer has a competitive advantage.
Fourth-quarter net sales declined 1.5% to $30.5 billion, while comparable sales fell 2.5%
The new SKUs, which launched on Feb. 1, are available exclusively in Target stores across the country and on Target.com.
“These leadership changes align the right talent and expertise with key roles, and simplify our structure so we can advance our strategy with greater speed, clarity and accountability.”
In 2026, Target and nonprofit partners will choose 13 neighborhoods across the country for reimagined community spaces designed around locally identified needs.
“Thanks to the incredible work and dedication of the Target team, our third quarter performance was in line with our expectations,” said Target's CEO.