DOVER, Del. — The Rx Assistant today announced the launch of an AI-powered digital navigation hub designed to help pharmaceutical manufacturers better engage healthcare providers and patients while streamlining medication access and adherence.
The platform acts as a 24/7 AI concierge, providing real-time, omnichannel support through voice, SMS, and web chat. By uniting services into a single interface, The Rx Assistant seeks to reduce friction for patients and providers who often have to navigate multiple websites, phone numbers, and resources to access care or treatment.
The company stated that the hub tackles ongoing barriers throughout the medication process, including cost, availability, and limited understanding of prescriptions—factors that lead nearly one-third of Americans to leave prescriptions unfilled. Through medically compliant interactions, the platform assists with medication questions, insurance benefit verification, appointment scheduling, prior authorization workflows, and enrollment in brand-sponsored affordability programs.
“For many people, navigating the healthcare system is confusing and time is scarce, leading to significant drop-off at every step,” said Sage Khanuja, co-founder and president of The Rx Assistant. “The platform was built to simplify the patient journey by giving people the answers they need to take action.”
Early adopters emphasized the platform’s ability to support both providers and manufacturers. Brian Schantz, director of health experience operations at Otsuka Precision Health, said the technology helps deliver accurate prescribing information at the point of care while establishing a feedback loop for field teams. Laura Jensen, chief commercial officer and president of pharma solutions at GoodRx, noted that platforms addressing access and adherence are becoming increasingly vital as direct-to-patient programs expand.
The Rx Assistant was created by industry experts with experience at GoodRx, Doximity, One Medical, and Epocrates. Industry publication PM360 recently named it the winner in the 2025 Consumer Tech and Wellness category, recognizing the platform for transforming how patients start therapy and how manufacturers achieve measurable results.
The company is backed by GoodRx and Suncoast Ventures.
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