The Vitamin Shoppe launches inaugural “Suppies” awards

SECAUCUS, N.J. — The Vitamin Shoppe has introduced its first annual Supplement Awards, dubbed “The Suppies,” recognizing top-performing brands and products across wellness and sports nutrition. The awards were developed in partnership with the editors of Men’s Health and Women’s Health.

Designed to spotlight quality, innovation and performance in a fast-evolving supplement landscape, The Suppies span 13 categories, including wellness essentials, sports nutrition, protein bars and healthspan products.

“The supplement industry is continually evolving, with science and consumer trends steadily driving innovation,” said Sharon Leite, CEO of The Vitamin Shoppe. “As a trusted authority in wellness and sports nutrition, we are well-positioned to help bring clarity to that complexity while recognizing the brand partners driving the future of the industry.”

Complete List of Award Winners

Awards judged by the Editors of Men's Health and Women's Health
The Vitamin Shoppe teamed up with Men's Health and Women's Health to determine these winners. Here are the honorees—and what these in-the-know editors had to say about their top picks:

• Best in Sports Nutrition: BodyTech 100% Pure Creatine Monohydrate Powder is "no-nonsense creatine from a trusted legacy brand. If you're not sure where to start with creatine supplementation, it's here."
• Best Protein Bar: David Peanut Butter Chocolate Chunk Protein Bar features "twenty-eight grams of protein for only 150 calories, a true feat—and they've perfected a classic flavor. David has truly reset the bar."
• Best Wellness Essential: Vthrive The Vitamin Shoppe® Bioactive Multivitamins in Men's and Women's formulas "contain all the nutrients you need to close nutrition gaps, with each formula tailored to who you are—and where you are—in life."
• Best Viral Product: Clean Simple Eats Pink Burst Clear Protein Powder is "doing magical things with protein. This translucent, fruity-sweet flavored drink is proof—pure wizardry."
• Most Craveworthy Flavor: Barebells Key Lime Pie Protein Bar features "a solid 20 grams of protein per bar, and you gotta love the just-sour-enough taste among a sea of too-sweet options."
• Best for Healthspan: Nordic Naturals Ultimate Omega are "powerfully popular for good reason: They're made from 100% fish, deliver a strong dose of omegas, and finish with a bright lemon taste."
• Most Chill: Nutri Triple Magnesium + L-Theanine features "a one-two combo of magnesium and L-Theanine that work in tandem to ease stress and help you sleep."
• Best Brand Ambassador: Lean Beef Patty for Gorilla Mind is "mobility-minded, motivational to her rock-solid six-pack core, and brings the funny every time."

The Vitamin Shoppe Buyers' Picks
The Vitamin Shoppe's buyers work with hundreds of brands to stock shelves with the highest quality, most cutting-edge products. These winners were selected by the merchant team as standout for these reasons:

• Brand of the Year: Transparent Labs offers clean ingredients, complete label transparency, and rigorous third-party testing. The fast-growing brand has won hard-earned trust among discerning sports nutrition customers—delivering credibility and standout performance as a modern sports nutrition leader.
• Partner of the Year: RAW Nutrition pairs best-in-class formulations with authentic community engagement that resonates deeply with consumers, creating serious momentum at The Vitamin Shoppe that only continues to grow.
• Launch of the Year: David Protein Bars feature headline-grabbing macros that keep even the most demanding protein devotees satiated with an indulgent taste that matches its nutrient credentials. Add bold marketing and viral momentum, and it's clear how David became a top-selling bar at The Vitamin Shoppe.

Health Enthusiasts' Choice Awards
The Vitamin Shoppe's store associates a.k.a. Health Enthusiasts know quality supplements when they see them. These are the experts in stores, closest to customers' needs and preferences—here are their choices and why:

• Best in Wellness: Mary Ruth's Liquid Morning Multivitamin is delicious to taste and has become a favorite among both The Vitamin Shoppe's customers and Health Enthusiasts themselves, who praise its highly absorbable, easy-to-digest liquid format and thoughtfully balanced nutrient profile.
  
• Best in Sports Nutrition: Transparent Labs 100% Grass-Fed Whey Protein Isolate Powder is the formula that many customers ask for by name, and Health Enthusiasts are proud to recommend to anyone seeking premium quality, uncompromising purity, and exceptional performance.

Muriel Gonzalez, president of The Vitamin Shoppe, said the awards highlight both product performance and authentic consumer connection. “These winners represent the strength of our partnerships and the remarkable innovation shaping this industry,” she noted.

The Suppies were celebrated on February 18 at Electric Lemon at the Equinox Hotel in New York City, bringing together brand founders, executives, creators and industry leaders.

More information is available at vitaminshoppe.com.