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EDGEWATER, N.J. — The Vitamin Shoppe has doubled down on modernizing and digitalizing its in-store experience, empowering shoppers and its store associates (Health Enthusiasts) alike. Because 85% of purchases are still made in stores, the Vitamin Shoppe has partnered with Jumpmind to supercharge its in-store performance. The Jumpmind deployment started in June 2024, and rollout to 697 stores nationwide will be complete at the end of October.
Jumpmind president and chief executive officer Joe Corbin and Vitamin Shoppe chief information officer Scott Devlin recently showcased the new in-store technology at the Vitamin Shoppe’s Edgewater, N.J., store.
Next-gen unified promotions technology provides the best deal in-store or online — 85% of Vitamin Shoppe customers are members of its Healthy Awards loyalty program — an enviable position for a retailer. The Vitamin Shoppe is committed to rewarding that loyalty — especially given the current era of inflation weariness — via new technology (Jumpmind Promote) that runs more than 200 concurrent promotions, in-store or online.
Repeat delivery subscription via digital in-store sign up (Auto Delivery) enables shoppers to subscribe for recurring auto delivery on products at checkout. Digital signage flags products that are available for subscription along with a discount via Jumpmind CX Connect.
According to Devlin, “The Vitamin Shoppe has observed an increase in engagement at point of sale with its Healthy Awards loyalty and Auto Delivery subscription programs.” Next-gen mobile, composable point of sale technology (Jumpmind Commerce) — makes it easy for Health Enthusiasts to find order history, loyalty information and product details, and provide buy-online-ship-to-home for “endless aisles” — all while ensuring a streamlined checkout process.
Apple iPad devices make the “register” the palm of the hand for Health Enthusiasts. This mobility combined with the Jumpmind software allows transactions to stop, start and resume in lockstep with the customer journey — anywhere in and around the store.
