NEW YORK — Toys"R"Us is ringing in the holiday season with a major U.S. expansion, launching new flagship stores and festive pop-up locations nationwide. In partnership with Go! Retail Group, this exciting growth milestone brings the joy of play to even more families, solidifying Toys"R"Us as the ultimate destination for holiday shopping magic.
"Following the tremendous success of our Toys"R"Us flagship stores, we're thrilled to continue expanding through our partnership with Go! Retail Group," said Jamie Uitdenhowen, Executive Vice President of Toys"R"Us at WHP Global. "This next phase of growth brings the magic of Toys"R"Us to even more communities across the country — just in time for the holidays — and delivers the joyful shopping experience that has made us a trusted destination for generations."
The new Toys"R"Us flagship stores and seasonal holiday shops showcase a wide selection of the season’s most sought-after brands, including LEGO, Barbie, Hot Wheels, NERF, and Paw Patrol. Designed as convenient, family-friendly destinations, each location offers the joyful, easy-to-navigate shopping experience that has made Toys"R"Us a beloved holiday tradition. Shoppers are invited to explore this year’s hottest toys and rediscover the playful spirit that defines the brand.
"This holiday marks an important step in our expansion strategy for the Toys"R"Us brand," said Gideon Schlessinger, CEO of Go! Retail Group. "Through both flagship stores and seasonal holiday shops, we are delivering the same experience nationwide, strengthening our presence while meeting consumer demand during the most important season of the year."
The rollout represents a new chapter for Toys"R"Us, strengthening its place at the center of holiday shopping and redefining family retail experiences. With new stores nationwide, customers of all ages are invited to discover the season's hottest toys and rediscover what it means to be a Toys"R"Us kid.
Flagship Stores:
- Chicago Premium Outlets – Aurora, IL - Now Open
- Camarillo Premium Outlets – Camarillo, CA
- Arundel Mills – Hanover, MD
- Jordan Creek – Moines, IA
- Westroads Mall – Omaha, NE
- Denver Premium Outlets – Thornton, CO
- Tanger Outlets Deer Park – Deer Park, New York
- Towne East Square – Wichita, KS
Seasonal Holiday Shops:
- Great Lakes Crossing – Auburn Hills, MI - Now Open
- Grapevine Mills – Grapevine, TX - Now Open
- Lakeside Shopping Center – Metairie, LA - Now Open
- Tanger Outlets – Nashville, TN - Now Open
- Crabtree Valley Mall – Raleigh, NC - Now Open
- The Mall in Columbia – Columbia, MD - Now Open
- South Plains Mall – Lubbock, TX - Now Open
- Westfield Southcenter – Tukwila, WA - Now Open
- Station Park – Farmington, UT - Now Open
- Deptford Mall – Deptford, NJ
- Eastland Mall – Evansville, IN
- Mall of New Hampshire – Manchester, NH
- Bay Street – Emeryville, CA
- Twelve Oaks Mall – Novi, MI
- Park Meadows – Lone Tree, CO
- North Star Mall – San Antonio, TX
- Tanger Outlets – Sevierville, TN
- King of Prussia Mall – King of Prussia, PA
- Crocker Park – Westlake, OH
- Walden Galleria – Buffalo, NY
Additional openings will be announced throughout the season. For the most up-to-date store list, hours and locations visit www.toysrus.com/store-locator and follow @ToysRUs on Instagram, Facebook, TikTok and X.
