LAS VEGAS – TruHeight Vitamins, the No. 1 Pediatrician-Recommended brand for children's growth and development, announced that its products are rolled out to 5,000 CVS Pharmacy locations nationwide — the largest retail expansion in the company's history and one of the most significant mass-retail debuts in the children's wellness category this year.
Families can find TruHeight's flagship line — including Growth Gummies, Sleep Gummies, and Growth Capsules — in the vitamin and supplement aisle at CVS stores across the country, placing the brand within reach of millions of households at the neighborhood pharmacy parents already trust.
The launch caps a rapid expansion for TruHeight, which moved from a direct-to-consumer business into national retail earlier this year with its debut at Target. With more than two million products sold and a fast-growing community of parents and healthcare professionals behind it, TruHeight has become one of the defining brands in a category mainstream retailers are racing to build out.
"Reaching 5,000 CVS stores is a defining moment for TruHeight and for our mission to make trusted, science-minded nutrition available to every family," said Justin Rapoport, Co-CEO of TruHeight Vitamins. "CVS is where families turn for their health, and being on that shelf — at this scale — means a parent in almost any community in America can now find us a few minutes from home."
A Category Built on Trust
TruHeight supports children and teens with key nutrients during their most important years of growth and development — an approach that has resonated with parents and providers alike, earning the brand recognition as the #1 Pediatrician-Recommended brand for children's growth and development in the 2025 IQVIA ProVoice Survey.
Reaching CVS shelves carries its own scrutiny. Through its Tested to Be Trusted program, CVS requires every vitamin and supplement it sells to pass rigorous third-party testing before stocking — independent verification that the ingredients and amounts on the label are actually in the product, plus screening for contaminants. Every TruHeight product heading to CVS completed that testing ahead of launch.
