TWIX launches TWIX Bits and teams with rapper and former baller LiAngelo Ball

NEWARK, N.J. – TWIX, proudly part of Mars, believes you shouldn't have to choose between two great things — especially when it comes to your candy. That's why the brand is introducing TWIX Bits: a delicious duet of the creamy chocolatey caramel taste and crunchy cookie TWIX fans know and love, all in one poppable bite. And because 89% of Americans are actively pursuing their own surprising passion or unexpected talent¹, TWIX is partnering with professional basketball player turned platinum-certified rapper LiAngelo Ball on a Two-Way Contract for Ball and TWIX fans.

TWIX believes that Two Is More Than One, embracing the duality, or two-ness, in everything so you never have to choose. Whether that means giving you two bars in one pack, offering both creamy and crunchy in a new poppable format with TWIX Bits, or pursuing two talents, TWIX is here to make it all happen. Now, we are offering fans a chance to win their own Two-Way Contract and $2,000 to pursue their dual talents.

"My life has been about having multiple passions, and from the court to the studio, I've always aspired to be the best at both. TWIX is on the same vibe with that creamy, crunchy combo, so this partnership was a no-brainer," said Ball. "I'm excited to help TWIX launch the new TWIX Bits and ready to see the fans fully flex their own talents, because choosing is overrated."

To celebrate the two talents that live inside all of us, TWIX is offering fans a chance to win their own Two-Way Contract:

• From April 13 to April 27, fans nationwide can enter for a chance to win their own Two-Way Contract and $2,000 in cash to put towards their passion projects and unexpected talents.
• To enter, visit TWIX.com/bits and share what makes YOU a double threat in 50 words or less.
• For double the entries, fans can post their two talents on Instagram and TikTok using #TwixBitsSweepstakes and tagging @TWIX.
• See official sweepstakes rules at TWIX.com/bits.

"TWIX has always been the brand of two, and we want everyone to embrace the two-ness within themselves, too. The new TWIX Bits has the creaminess and crunchiness you love in one bite, and we couldn't think of a better partner than LiAngelo Ball to help us launch this innovation," said Martin Terwilliger, Marketing Vice President, Mars Snacking. "We're double excited that we can celebrate our fans and encourage them to continue to fuel their two-sided talents."