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LONDON — Leading U.K. hair-thickening brand Nanogen is making a foray into the United States with retail distribution through CVS Pharmacy.
Nanogen, part of Elstree, England-based Pangaea Laboratories, said it has begun rolling out its Nanogen Hair Thickening Shampoo, Hair Thickening Conditioner, Root Boost Hair Thickening Spray and Men-s 5-in-1 Shampoo and Conditioner at select CVS stores nationwide.
“We have a long track record of success in the U.K. and know the importance of strong and far-reaching in-store presence, which is why we are excited to partner with CVS for our U.S. launch,” stated Piia Toikka, general manager at Nanogen.
The brand offers a wide range of hair care and styling products specifically for thickening hair and improving scalp health for both women and men. The range includes a complete routine of cleansing, conditioning, volumizing and protecting products featuring innovative hair growth factors, hyaluronic acid and keratin to enhance scalp health and hair thickness.
“While we will be utilizing online platforms to raise brand awareness, the CVS store estate will provide us with a solid platform for the launch and has a history of introducing successful brands to the U.S. health and beauty consumer,” Toikka added.
Nanogen said its products, all made in-house and sold in more than 30 countries, are proven to deliver shinier, more voluminous and thicker hair from the first use. All of the brand’s products also are free of parabens and SLS and formaldehyde donors, for optimal scalp health.
