ROCKY HILL, Conn. – As one of the greatest players in the history of the sport, Alex Morgan has shared an inspiring “Letter to a Soccer Nation”—a powerful reflection on what soccer means to her and how it has shaped her identity as both an athlete and a mother.
As a Official Partner of U.S. Soccer, Henkel is celebrating this exciting year for the sport through its partnership with Alex Morgan, honoring fans and players across every generation. Henkel continues to empower athletes, supporters, and local communities to win on and off the field through its portfolio of leading consumer brands, including Dial soap, all free clear and Persil laundry detergents, Snuggle fabric softeners, göt2b hair styling products and Loctite adhesives.
The year 2026 marks a pivotal moment for soccer, with North America set to host the world’s largest global tournament. The release of “Letter to a Soccer Nation” arrives at an inspiring time—during the SheBelieves Cup, where Morgan shined throughout her career, earning six winner’s medals with the U.S. Women’s National Team. The campaign will continue into the spring with additional programming from Henkel’s all® free clear laundry brand, the Official Laundry Partner of U.S. Soccer.
Being a two-time World Champion, and with 224 appearances and 123 goals for her country, Alex Morgan enthusiastically shares the importance of home rituals driving teams to victory: "Every cheer, every chant, every early-morning wake-up and late-night celebration starts right here - at home. In the routines we repeat. In the care we put into the everyday. And as someone who's worn the crest and felt the power of a home crowd behind me, I can tell you this: Winning doesn't begin at kickoff, Winning Starts at Home," said Alex Morgan, U.S. Soccer Legend and Henkel Ambassador.
The emotive letter and video provide reflections from Alex Morgan on life beyond the field, detailing the impact the sport had on her from childhood, to today, as a soccer icon. This journey includes the positive relationships forged with her parents, friends, family, teammates and now her children, as they become the next generation of fans. Revealing her positive and real outlook, Alex shares her belief that winning is more than the moment everyone sees - it is the habits, care and consistency that lead to the winning moment.
"I've been inspired by Soccer from the age of 5. It made me who I am today and it gave me lessons that I'll always carry with me. I proudly learned about the rituals at home that shape you, from taking care of yourself and your soccer gear, to having the support of my parents as a family. The game may be played on the field, but it's won in the everyday, and that does not always involve a soccer ball or crossing the white line. Winning for me today is about my relationships, my joy in life and shaping my children's lives to be the best they can be", said Alex Morgan.
"As a wife and mother who uses Henkel products at home, and a former player dedicated to advocating for the game and celebrating the fans, teammates and community who have played such a special role in my career and life, I am proud to team up with a purpose-driven company leading up to this summer's excitement and through many more celebrations to come for our Soccer Nation," added Alex Morgan.
"We are excited and inspired to partner with Alex Morgan. Her passion to win and her commitment to expand access to the sport for the next generations reflects Henkel's future ready strategy, and our committment to performance, respect and diversity," said Jenny Schiavone, Vice President Corporate Communications, Americas at Henkel. "From her first moments in soccer to becoming a legend, her story mirrors the bond we have with fans. Because while the game is played on the field, it's won in the everyday - and our products proudly stand beside fans as trusted teammates at home."
Please watch and enjoy Alex Morgan's 'Letter to a Soccer Nation' Video here.
Incorporating in-person appearances, signed merchandise for fans and energetic social content to Alex Morgan's 13 million+ followers, Henkel's multi-year partnership with Alex is designed to celebrate the impact of the game and compliments Henkel's existing programs that underpin its U.S. Soccer partnership, with a focus to improve access to the game of soccer by creating moments of community, inclusion and opportunity:
- Henkel is working with U.S. Soccer and the American Youth Soccer Organization (AYSO) to expand access to the game through free youth clinics. Alongside Henkel's community equipment drives that provide needed gear and the Dial® Clean Sheet program supporting classrooms nationwide - these efforts create opportunities for kids to play, grow and thrive on and off the field
- In support of the future generations of soccer, a portion of Henkel's U.S. Soccer partnership investment directly supports resources at the new state-of-the-art Arthur M. Blank National Training Center. Located just outside of Atlanta, the facility will open this Spring and will be the Federation's new headquarters and home to its 27 National Teams
Henkel's partnership with U.S. Soccer is its first-ever portfolio partnership, where a range of its more than 30 popular brands in North America, promote the U.S. Men's and Women's National Teams, as well as the Youth and Extended National Teams.
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