ROCHESTER, Minn. — Vanicream is expanding its skin care lineup with the launch of Enhanced Moisturizer, a lightweight, full-body product designed to deliver long-lasting hydration for sensitive skin.
The new formulation reflects growing consumer demand for ingredient-forward products that extend advanced skin care benefits beyond facial routines. The moisturizer features hyaluronic acid to attract moisture, five ceramides to support the skin barrier, and glycerin to help maintain softness and hydration.
Vanicream said the product delivers 24-hour hydration with a non-greasy, breathable feel. The formula is non-comedogenic, accepted by the National Eczema Association, and designed for daily, head-to-toe use.
“Vanicream Enhanced Moisturizer represents our continued commitment to developing gentle, effective, dermatologist-trusted solutions for sensitive skin,” said Brian Leary, president and CEO of Pharmaceutical Specialties Inc. “It stays true to our formulation philosophy of avoiding common chemical irritants, while incorporating desirable ingredients consumers are now gravitating toward.”
The launch builds on the brand’s positioning as a dermatologist-recommended option for sensitive skin, emphasizing formulations free from fragrance, parabens, dyes and other common irritants.
Enhanced Moisturizer (12 fl. oz.) is now available on Amazon and at Ulta Beauty stores and online, with additional retail distribution planned. Pricing ranges from $12.97 to $17.99, depending on the retailer.
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