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ENGLEWOOD CLIFFS, N.J. — Vaseline, which has been treating consumer’s skin for nearly 150 years, is introducing the next generation of healing with new Vaseline Clinical Care, a breakthrough line of dermatologist-tested hypoallergenic body products aimed to rescue hard-to-heal dry skin.
While other lotions only temporarily relieve surface hydration, the innovative Clinical Care lotions deeply strengthen skin’s moisture barrier using a unique Barrier Repair Complex, which is proven to transform skin from extremely dry to healed in five days. The line features six new products that offer treatment and relief from a variety of skin concerns which can be associated with situational and ongoing skin conditions.
“At Vaseline, we’re always striving to create the absolute best for our consumers, who aren’t looking for short cuts when it comes to their skin health,” says Dawn Hedgepeth, general manager/vice president of hand and body lotion at Unilever. “We’re truly thrilled to introduce Clinical Care and its deep healing powers to help people with all types of dry skin needs.”
To celebrate, Vaseline is embarking on a multi-city “Save Your Skin” tour, which highlights the importance of moisturization year-round. While most people use lotion in the winter, external factors like cold weather aren’t the only dry-skin culprits – internal aggressors such as sleep and stress also wreak havoc on skin health. The tour is anchored in moments to remind people when their skin needs the most healing. It will be arriving in cities with extreme weather, poor sleep habits and stressful climates to save the skin of the consumers who live there and need Vaseline to #SaveMySkin.
At each stop visitors will have the opportunity to meet with expert estheticians to talk through specific skin concerns, as well as offer a unique sensorial experience for those looking to measure their skin hydration with personalized moisture reader demonstrations, and the chance to test and take home Vaseline® Clinical Care lotion samples.
The tour will kick off in various locations in New York City to educate the “City that Never Sleeps” on the connection between sleep and overall skin health alongside ‘Grey’s Anatomy’ and ’13 Reasons Why’ star, Kate Walsh. A longtime proponent for sleep health, Walsh knows the difficulties that come with prioritizing sleep when living in a bustling metro area, especially during Daylight Savings, a time where the circadian rhythm can be disrupted leading to dry, dehydrated skin.
“We live in a busy ‘do more’ culture, so getting enough rest can be extremely difficult,” says Walsh. “Sleep is hugely important to me, which is why I’m thrilled to be partnering with Vaseline on their Save Your Skin tour to help others prioritize their skin health from the inside out.”
In addition to New York City, the Save Your Skin tour will bring the healing benefits of Clinical Care to Chicago, with more cities to be announced in 2019. For more information on Vaseline Clinical Care, please visit www.Vaseline.com and follow along with both @VaselineBrand, @VaselineUS and #SaveMySkin on Twitter, Instagram, Facebook for more info about the tour.
