In this week’s Video Forum, John Carroll, president of digital commerce and advanced analytics at Acosta Group, offers insights about the impact that digital technology and the data it generates has on merchants and CPG suppliers. Retail media networks, the importance of seamless connections between brick-and-mortar stores and digital platforms, and strategies for measuring success are among the topics Carroll addresses.
Video Forum: John Carroll, Acosta Group
Digital tools rewrite rules for retailers, CPG companies.
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